Conecuh Brands LLC, a leading producer and marketer of super premium spirits, has added Steve May to their team. Steve’s hire is ahead of the opening of the new, state-of-the-art Conecuh Ridge Distillery in Troy, Alabama. Steve will be VP/General Manager, reporting to Conecuh Brands President & CEO Roy Danis. Steve will be responsible for both distillery operations and the visitor experience at the new Conecuh Ridge Distillery.

The distillery is currently in its second construction phase and is slated for a late Fall 2023 opening, where it will be producing and bottling the award-winning Clyde May’s Whiskey, the Official State Spirit of Alabama.

Steve May comes to Conecuh Brands from Brown-Forman, where he was the Director of Marketing Operations for the Jack Daniel’s Distillery. During May’s tenure, Jack Daniel’s Homeplace experienced significant growth in distillery retail sales and saw the annual guest count grow from 191,000 to over 300,000.

As a native Alabamian and drinker of Clyde May’s Whiskey, May felt it was a natural next step in his career. “Aside from the coincidental overlap in name, which I plan to investigate one day, I was attracted to the entrepreneurial spirit of Conecuh Brands,” says May. “I’ve missed the production side of things quite a bit and am looking forward to jumping back in to help build the Conecuh Ridge distillery into a great tourist destination.”

The Clyde May’s Whiskey story begins in 1946, where Clyde’s commitment to quality cemented his reputation as one of the country’s best moonshiner. That legacy lives on today in his whiskeys and bourbons, made with a proprietary mash bill and aged in first-fill, new American oak barrels. The portfolio includes Clyde May’s Original Alabama Style Whiskey, Clyde May’s Straight Bourbon, Clyde May’s Straight Rye, and Clyde May’s Special Reserve Bourbon.

To learn more about Clyde May’s, please visit

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