LOUISVILLE, Ky., April 29, 2024 — Today, Bulleit Frontier Whiskey announces the launch of the first phase of the successful ‘Don’t Trash Glass‘ program in Kentucky. ‘Don’t Trash Glass’ is a bar, restaurant and local business glass recycling program in collaboration with the Glass Packaging Institute and GlassKing Recovery & Recycling to collect used glass bottles and improve regional recycling rates.

As a brand that relies on natural resources to produce quality whiskeys, Bulleit is dedicated to becoming ‘sustainable by design.’ This means pioneering sustainable practices in every facet of the business to help restore and replenish the resources that go into its whiskeys. The phase one expansion of ‘Don’t Trash Glass’ into Bulleit’s home state of Kentucky will further this commitment, especially as Kentucky has one of the lowest glass recycling rates in the nation, 15%*, well below the overall 31.3% national average recycling rate in America**.

“At Bulleit, we’re always looking for innovative ways to improve both our production, and whiskey offerings,” said Jenika Newsum, Brand Manager at Bulleit. “We owe the success of the first iteration of ‘Don’t Trash Glass’ in Chicago to the amazing bars, restaurants and local business communities who share our common goal of reducing our environmental impact, and we’re thrilled to bring this program home to Kentucky to make a difference in our local communities.”

Bulleit Distilling Co. Glass Recycling Center

The ‘Don’t Trash Glass’ program has collected 2.2 million pounds of glass in Illinois, and is set to continue to grow in popularity as it expands through Kentucky. Local businesses interested in enrolling in ‘Don’t Trash Glass’ can find more information here.

“‘Don’t Trash Glass’ is an exciting partnership that has shown a promising first year of impact to improve regional glass collection and advance circularity across our customer value chain in the Chicagoland area,” said Jayant Kairam, Vice President, Society for Diageo North America. “We believe that working collectively with local businesses and the hospitality sector will generate lasting solutions that support communities and advance our sustainable by design goals. It is why we are extremely excited about expanding our partnership and taking the program to Kentucky.”

Beyond introducing ‘Don’t Trash Glass’ to this key state, since 2019, Diageo has invested nearly $290 million in Kentucky, and its operations support over 1,700 jobs in the state across the distribution, retail and hospitality sectors.

To kick off this program, and in celebration of Earth Month, visitors are encouraged to bring their glass bottles to the Bulleit Distilling Co. Glass Recycling Center from Wednesdays to Saturdays from 10:00am to 5:00pm, and on Sundays from 11:30am to 5:00pm. The Glass Recycling Center is located at the front entrance of the Visitor’s Center. Participants can take a photo of themselves recycling their glass bottles and post it to their public Instagram accounts to be entered to win two general admission tickets to the Bourbon & Beyond Festival from September 21-22, 2024 in Louisville. The social media program will run from April 22, 2024 at 12:01am ET, to June 30, 2024 at 11:59pm ET. You must follow and tag @bulleit and use the hashtag #BulleitxDontTrashGlassGiveaway to enter***.

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