LAWRENCEBURG, Ky., Oct. 29, 2026 — Wild Turkey is bringing bourbon cocktails, holiday gatherings and hunger relief together through Thanksgiving Traditions, a new annual giveback program launching with a $101,000 donation to The Farmlink Project.
The contribution, a nod to the Kentucky distillery’s signature Wild Turkey 101 Bourbon, is expected to help provide approximately 1.2 million meals nationwide. The Farmlink Project fights food insecurity by redirecting surplus food to communities in need.
Beginning Nov. 1, the program will feature seasonal cocktail specials, holiday entertaining ideas and opportunities to support the nonprofit throughout November. The initiative celebrates traditions ranging from hosting Friendsgiving to sharing a favorite cocktail and helping neighbors.
“Thanksgiving is about coming together, and giving back has always been part of Wild Turkey’s tradition,” said Allison Varone, head of marketing at Campari America.
Varone said the program carries that tradition forward by bringing people together while supporting Farmlink’s work addressing food insecurity.
Participating bars and restaurants will offer seasonal cocktails featuring Wild Turkey 101. Participating businesses also may choose to contribute $20 directly to The Farmlink Project, while consumers can make their own donations through a link on Wild Turkey’s website.
Those contributions would supplement the brand’s initial $101,000 donation. Consumers can find participating locations through the Thanksgiving Traditions venue finder.
For at-home celebrations, Wild Turkey is offering a Holiday Hosting Edition Cocktail Courier Kit priced at $115. The kit is designed to make a batch of Wild Turkey Holiday Punch, pairing bourbon with fruit, citrus and seasonal spice flavors.
Each kit includes a 375-milliliter bottle of Wild Turkey 101 Bourbon, pear-citrus syrup, apple cinnamon tea, cran-apple juice, lemon, aromatic bitters and dehydrated apple slices for garnish. A limited-edition 1.75-liter Wild Turkey can, funnel and recipe card round out the package.
The kit is available through Cocktail Courier, and the brand is sharing additional cocktail recipes for holiday hosts.
The inaugural program also included a sweepstakes offering fans a chance to win a Friendsgiving experience at Wild Turkey’s Kentucky distillery, featuring a tour, tastings and curated local experiences.
For Farmlink, the partnership addresses a gap between the abundance associated with Thanksgiving and the difficulty many households face putting food on the table. Kate Nelson, a founding team member and head of brand partnerships at the nonprofit, said Wild Turkey’s continued support will help the organization move more surplus food to people who need it during the holidays.
Built around the slogan “It’s not Thanksgiving without the (Wild) Turkey,” the annual initiative connects the brand’s holiday entertaining campaign with support for food recovery and distribution.
More information, including participation and donation options, is available on the Wild Turkey Thanksgiving Traditions website. Wild Turkey encourages consumers to celebrate responsibly.
ABOUT WILD TURKEY
The distillery for Wild Turkey Bourbon is in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery, and are now joined by the next generation, Associate Blender Bruce Russell. The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for “some of that Wild Turkey whiskey” and the brand was born. Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Aging in the highest quality new American oak barrels with the heaviest char available (the Number 4 “alligator” char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. wildturkey.com.
ABOUT THE FARMLINK PROJECT
The Farmlink Project is a national nonprofit working to ensure that good food does not go to waste while communities face food insecurity. Farmlink connects farms and food donors with food banks and community organizations, coordinating transportation to move surplus produce quickly and efficiently where it is needed. Farmlink uses what it learns from every truckload to close gaps in food recovery and help build a food system that works better for farmers, people, and the planet. Since 2020, Farmlink has delivered more than 500 million pounds of fresh food through a network of growers, distributors, and community partners. Learn more at https://www.farmlinkproject.org/.
ABOUT CAMPARI GROUP
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spanning across aperitifs, including iconic brands like Aperol and Campari, agave spirits such as Espolòn tequila, whiskeys and rum with Wild Turkey and Appleton Estate, as well as cognac and champagne including Courvoisier and Grand Marnier. Founded in 1860, Campari Group is one of the fastest growing global spirits companies and the undisputed leader in the aperitif category. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group operates via 24 production sites worldwide and its own distribution network in 27 countries. Campari Group employs approximately 4,800 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI – Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en.
