Eugene, Oregon-based Wolf Spirit announces ESPN/New England Sports Network (NESN) veteran and outdoor sports television personality Charlie Moore has taken a financial interest in Puncher’s Chance Bourbon. Moore joined the team after assuming a majority position in the American Whiskey brand’s recent equity raise. The move strengthens Puncher’s Chance position as a whiskey frontrunner in the sports community.

Scott Cook Photography

Known to sports enthusiasts as “The Mad Fisherman,” 13-time Emmy Award-winning Charlie Moore has built a worldwide audience around outdoor adventures and New England sports. Charlie stars in the globally syndicated show “Charlie Moore: No Offense,” which reaches 170 million households via streaming on Apple TV, Google Play, Roku TV and the Charlie Moore No Offense app.

He is also the Executive Producer on the multi-Emmy-award-winning “Charlie Moore Outdoors” and “Bruins Academy,” both on New England Sports Network, in addition to being the Executive Producer of NESN’s “Behind The B.” “Beat Charlie Moore” ran on ESPN for eight seasons and was one of the highest-rated shows on ESPN 2 and the first show on ESPN to have the host’s name in the title of the series. Charlie’s other enterprises include branded outdoor and fishing gear as well as a popular line of Mad Fisherman seasonings.

In conjunction with his investment, Charlie will serve as an “Honorary Ambassador” for Puncher’s Chance, including personal appearances in bars, restaurants, fine spirits retailers and chain stores, as well as meeting with Wolf Spirit distributor partners. Puncher’s Chance will also appear on all of Charlie’s current broadcast shows on the New England Sports Network, as well as on his syndicated programs, social media and through public relations.

Puncher’s Chance is on track to surpass 20,000 cases in 2022, with projections to double that number next year. Key to the brand’s rapid growth is its availability in supermarket chains, such as Kroger, Safeway, and Raleys, as well as large spirits retailers including ABC Fine Wine & Spirits, Spec’s, Binny’s Beverage Depot and New Hampshire state liquor stores.

Crafted through a partnership with IJW Whiskey Company of Louisville, Kentucky, Puncher’s Chance Kentucky Straight Bourbon is a five- and a six-year-old blend of fine whiskies housed in a distinctive black bottle. Clocking in at 90 proof, it is available at fine spirits retailers and online at $34.99 SRP for a 750 ml bottle. In addition to the core 90 proof bourbon, other Puncher’s Chance releases include THE D12TANCE (January 2022), a limited-edition 12-year-old bourbon finished in California Cabernet Sauvignon barrels, and the soon-to-be-released THE LEFT CROSS, a 14-year-old-bourbon finished in freshly dumped 12-year-old Jamaican rum casks.

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