Willett Distillery Archives

Mugen Spirit unveils ‘Nobunaga’ on Dec. 31

— Mugen Spirit will debut “Nobunaga” on Dec. 31, the first release in its highly anticipated Shogun Series. Following the runaway success of the Yokai Series — each release claimed within minutes — Mugen once again defies industry trends, unveiling a whiskey shaped by age, proof, and narrative-driven craftsmanship: a love letter from Kentucky to Japan. Inspired by Oda Nobunaga, the legendary 16th-century daimyō who reshaped Japan through bold strategy and ruthless innovation, the bottle reflects both power and calculated risk....

https://www.thebourbonflight.com/mugen-spirit-unveils-nobunaga-on-dec-31/

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Mugen Spirit unveils ‘Nobunaga’ on Dec. 31

— Mugen Spirit will debut “Nobunaga” on Dec. 31, the first release in its highly anticipated Shogun Series. Following the runaway success of the Yokai Series — each release claimed within minutes — Mugen once again defies industry trends, unveiling a whiskey shaped by age, proof, and narrative-driven craftsmanship: a love letter from Kentucky to Japan. Inspired by Oda Nobunaga, the legendary 16th-century daimyō who reshaped Japan through bold strategy and ruthless innovation, the bottle reflects both power and calculated risk....

https://www.thebourbonflight.com/mugen-spirit-unveils-nobunaga-on-dec-31/

thebourbonflight Dec 29

Jim Beam & Kenan Thompson debut “Refresh Your Season” campaign

CLERMONT, Ky., Dec. 25, 2025 /PRNewswire/ -- This football season, Jim Beam, the world`s #1 bourbon, is launching "Refresh Your Season," a new campaign starring comedian, actor and football fan Kenan Thompson. Together, they`re encouraging fans whose teams have fallen short of victory to hit the refresh button with a Jim Beam and lemonade as they enjoy the rest of the postseason....

https://www.thebourbonflight.com/jim-beam-kenan-thompson-debut-refresh-your-season-campaign/

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Jim Beam & Kenan Thompson debut “Refresh Your Season” campaign

CLERMONT, Ky., Dec. 25, 2025 /PRNewswire/ -- This football season, Jim Beam, the world's #1 bourbon, is launching "Refresh Your Season," a new campaign starring comedian, actor and football fan Kenan Thompson. Together, they're encouraging fans whose teams have fallen short of victory to hit the refresh button with a Jim Beam and lemonade as they enjoy the rest of the postseason....

https://www.thebourbonflight.com/jim-beam-kenan-thompson-debut-refresh-your-season-campaign/

thebourbonflight Dec 25

Merry Christmas from The Bourbon Flight. Stay tuned for big changes in 20261

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Merry Christmas from The Bourbon Flight. Stay tuned for big changes in 20261

thebourbonflight Dec 23

Watch Hill Whiskey Company unveils two new releases

Louisville, KY, December 23, 2025. Watch Hill Whiskey Company proudly unveils two extraordinary new releases that embody craftsmanship, tradition, and the relentless pursuit of excellence: Exceptional Series Batch 03, the latest limited edition in the brand’s acclaimed Exceptional Series of rare, aged bourbons, and Chef Series Batch 01, the debut expression in a new annual rye whiskey series created in collaboration with Executive Chef Michael Crouch....

https://www.thebourbonflight.com/watch-hill-whiskey-company-unveils-two-new-releases/

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thebourbonflight Dec 18

The Bourbon Buzz highlights significant milestones in the bourbon industry, including Heaven Hill Brands` 90th anniversary. Explore new member announcements, partnerships, and innovative products from leading distilleries. Stay updated on the latest trends and developments in the world of bourbon. #BourbonBuzz #HeavenHill #KentuckyDistillers #BourbonIndustry #DistilledSpirits

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The Bourbon Buzz highlights significant milestones in the bourbon industry, including Heaven Hill Brands' 90th anniversary. Explore new member announcements, partnerships, and innovative products from leading distilleries. Stay updated on the latest trends and developments in the world of bourbon. #BourbonBuzz #HeavenHill #KentuckyDistillers #BourbonIndustry #DistilledSpirits

thebourbonflight Dec 17

Kentucky Distillers’ Association announces class of its 2026 Leadership Academy

FRANKFORT, Ky. –The Kentucky Distillers’ Association today announced the incoming class of its 2026 Leadership Academy, an immersive program designed to provide a comprehensive view of the global distilling landscape and the pivotal role KDA plays in shaping Kentucky’s Bourbon industry. Launched in 2022, KDA’s Leadership Academy spans 10 sessions held January through November, giving participants from distilling and industry affiliated member companies hands-on exposure to every facet of the Bourbon industry....

https://www.thebourbonflight.com/kentucky-distillers-association-announces-class-of-its-2026-leadership-academy/

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Kentucky Distillers’ Association announces class of its 2026 Leadership Academy

FRANKFORT, Ky. –The Kentucky Distillers’ Association today announced the incoming class of its 2026 Leadership Academy, an immersive program designed to provide a comprehensive view of the global distilling landscape and the pivotal role KDA plays in shaping Kentucky’s Bourbon industry. Launched in 2022, KDA’s Leadership Academy spans 10 sessions held January through November, giving participants from distilling and industry affiliated member companies hands-on exposure to every facet of the Bourbon industry....

https://www.thebourbonflight.com/kentucky-distillers-association-announces-class-of-its-2026-leadership-academy/

thebourbonflight Dec 15

Heaven Hill Distillery announces Fall 2025 Edition of the Old Fitzgerald Bottled-in-Bond Decanter series

BARDSTOWN, Ky. (December 15, 2025) - Heaven Hill Distillery announced today the release of the Fall 2025 edition of Old Fitzgerald Bottled-in-Bond Decanter Series, an 11-year-old Kentucky Straight Bourbon Whiskey. Comprised of barrels produced in the fall of 2014, and bottled in the fall of 2025, the sixteenth national release ushers in the latest hallmark series to the bottled-in-bond legacy....

https://www.thebourbonflight.com/heaven-hill-distillery-announces-fall-2025-edition-of-the-old-fitzgerald-bottled-in-bond-decanter-series/

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Heaven Hill Distillery announces Fall 2025 Edition of the Old Fitzgerald Bottled-in-Bond Decanter series

BARDSTOWN, Ky. (December 15, 2025) - Heaven Hill Distillery announced today the release of the Fall 2025 edition of Old Fitzgerald Bottled-in-Bond Decanter Series, an 11-year-old Kentucky Straight Bourbon Whiskey. Comprised of barrels produced in the fall of 2014, and bottled in the fall of 2025, the sixteenth national release ushers in the latest hallmark series to the bottled-in-bond legacy....

https://www.thebourbonflight.com/heaven-hill-distillery-announces-fall-2025-edition-of-the-old-fitzgerald-bottled-in-bond-decanter-series/

thebourbonflight Dec 15

Wilderness Trail Distillery unveils a limited-edition 10-Year wheated bourbon

DANVILLE, Ky., Dec. 12, 2025 /PRNewswire/ -- Wilderness Trail Distillery is proud to unveil a limited-edition 10-Year Wheated Bourbon, crafted specifically to commemorate the 250th anniversary of The Wilderness Road —the historic Kentucky trail that played a pivotal role in America`s Westward expansion. This marks only the second public release of a 10-year-old bourbon from Wilderness Trail. The highly anticipated barrel-proof, small-batch bourbon will be available exclusively at the Wilderness Trail Distillery Visitor Center starting December 12, 2025....

https://www.thebourbonflight.com/wilderness-trail-distillery-unveils-a-limited-edition-10-year-wheated-bourbon/

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Wilderness Trail Distillery unveils a limited-edition 10-Year wheated bourbon

DANVILLE, Ky., Dec. 12, 2025 /PRNewswire/ -- Wilderness Trail Distillery is proud to unveil a limited-edition 10-Year Wheated Bourbon, crafted specifically to commemorate the 250th anniversary of The Wilderness Road —the historic Kentucky trail that played a pivotal role in America's Westward expansion. This marks only the second public release of a 10-year-old bourbon from Wilderness Trail. The highly anticipated barrel-proof, small-batch bourbon will be available exclusively at the Wilderness Trail Distillery Visitor Center starting December 12, 2025....

https://www.thebourbonflight.com/wilderness-trail-distillery-unveils-a-limited-edition-10-year-wheated-bourbon/

thebourbonflight Dec 12

Heaven Hill Brands marks 90 Years

BARDSTOWN, KY (December 12, 2025) — Heaven Hill Brands, the largest independent family owned and led distilled spirits company of brands in the United States, celebrates its 90th anniversary on Dec.13, 2025 with a look back at a defining legacy and a clear view of the decades ahead. On Friday the 13th in 1935, the founders opened their doors with no brands, no inventory, and no stock....

https://www.thebourbonflight.com/heaven-hill-brands-marks-90-years/

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Heaven Hill Brands marks 90 Years

BARDSTOWN, KY (December 12, 2025) — Heaven Hill Brands, the largest independent family owned and led distilled spirits company of brands in the United States, celebrates its 90th anniversary on Dec.13, 2025 with a look back at a defining legacy and a clear view of the decades ahead. On Friday the 13th in 1935, the founders opened their doors with no brands, no inventory, and no stock....

https://www.thebourbonflight.com/heaven-hill-brands-marks-90-years/

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