Uncle Nearest Premium Whiskey announces the release of its newest commercial, “My Sugar Baby,” which will begin airing on August 16 across all 50 states via cable networks, streaming platforms, and every place TV is enjoyed. The spot, set to the music of Frank Wilson, legendary Motown writer and producer, and father of Fawn Weaver, Uncle Nearest CEO and Founder, stars the passionate and diverse team of the Nearest Green Distillery enjoying themselves doing what they do best – making award-winning whiskey.
The commercial aims to encourage viewers of all backgrounds to partake in a moment of fun wherever they are watching and whoever they are watching with. Emmy Award-winning actor and Uncle Nearest investor Jeffrey Wright returns as the narrator for the new commercial spot.
“The calling card of the Uncle Nearest brand is authenticity. Our company has one of the most diverse employee populations in America, and the fact that we’ve built that in the heart of Middle Tennessee will be surprising for so many to see,” said Weaver. “In these past few years, more than ever, our country needs a reminder that we all have more in common than what will ever separate us, and a great Motown tune does better than anything to remind us of that. Millions will be joyously dancing together – somewhere in this country – every time this commercial plays.”
With “My Sugar Baby,” Uncle Nearest will again introduce American audiences to one of Wilson’s solo records for the first time. Written and performed by the Motown great, “My Sugar Baby” was unbeknownst to his family until just months ago when Weaver sought the perfect song to set the optimistic tone for the brand’s next commercial. In her search, Weaver uncovered this joyful solo record, previously released exclusively in the U.K. as part of “A Cellarful of Motown!,” a series of compilation albums featuring rare Motown records. Uncle Nearest’s previous commercial, “Do I Love You (Indeed I Do),” introduced the namesake song to the American public for the first time in August 2020. Since then, Bruce Springsteen re-recorded the song and released it as the first single on his 2022 album, “Only the Strong Survive.”