As we celebrate the new year, Matthew McConaughey will not be a part of Wild Turkey’s Longbranch creative team. Newer bottles of Longbranch bourbon coming onto the shelf have been missing the famous actor’s signature since early December.
The partnership began in 2018, with favorable fan fair and uniquely cool commercials to go along with a multi-million campaign. McConaughey was named creative director at Wild Turkey and it was a match made in Heaven. He collaborated with Wild Turkey’s Master distiller Eddie Russell and it even marked the first time that the Russell name did not appear alone on a bottle of Wild Turkey.
As reported in November, Longbranch Bourbon and Matthew McConaughey teamed with Walden Retreats. This event was scheduled for March of 2023, so it does come as a surprise.
Reaching out to the distillery, a spokesperson said, “2022 was the end of the existing contract with Matthew. This is an amicably split.”