LOUISVILLE, Ky. — Jefferson’s Bourbon is introducing redesigned packaging across its core portfolio while making notable changes to two of its flagship whiskeys, including a new age statement and higher proof for Jefferson’s Reserve.
Jefferson’s Reserve will now carry an 8-year age statement and be bottled at 96 proof. The expression is made with bourbon aged for at least eight years in American oak barrels.
“Getting to this age statement meant going back through our older, more mature barrels and crafting this bourbon with intention,” said Ale Ochoa, Jefferson’s master blender. “Aged a minimum of eight years in American oak, this bourbon offers dark fruit and vanilla custard upfront, then baking spice, oak and toasted almond carrying through to a long, spicy finish.”
Jefferson’s Very Small Batch Bourbon is also receiving an update, with its proof increasing to 88. The company said the change is intended to enhance the bourbon’s flavor and versatility when served neat, on the rocks or in cocktails.
The refreshed packaging was designed to give the portfolio a more distinctive and consistent identity while helping consumers differentiate among the brand’s expressions.
The updated 750-milliliter bottles are rolling out nationwide at liquor stores, restaurants and bars, as well as through Jefferson’s Bourbon’s website. Additional 375-milliliter, 1-liter and 1.75-liter bottles are scheduled to reach the market later this year.
The redesigned core lineup includes Jefferson’s Very Small Batch Bourbon, Jefferson’s Triple-Rye, Jefferson’s Reserve 8-Year-Old and Jefferson’s Ocean Aged at Sea.
Jefferson’s has built its identity around experimentation, including blending different whiskey profiles and aging bourbon aboard ships through its Ocean Aged at Sea series. The portfolio refresh is intended to connect that exploratory approach with a more cohesive appearance on retail shelves.
ABOUT JEFFERSON’S BOURBON
Founded in 1997 by Trey Zoeller and his father, Chet, Jefferson’s is rooted in a family whiskey legacy dating back to 1799 – when Trey’s eighth-generation great-grandmother was arrested for the “production and sale of spirituous liquors.” Born of this pioneering spirit and curiosity, Trey has pushed the boundaries of bourbon-making, creating complex and beautifully balanced whiskeys through masterful blending and innovative maturation techniques.
ABOUT PERNOD RICARD USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second largest spirits and wine company. Pernod Ricard employs approximately 18,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company’s leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram’s Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson’s Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; Château Sainte Marguerite rosé and exquisite champagne Perrier-Jouët.
Pernod Ricard USA is headquartered in New York, New York, and is responsible for more than 1,000 jobs across the country. As ‘Creators of Conviviality’, we are committed to sustainable and responsible business practices in service of our customers, consumers, employees, and suppliers. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.
