FALLON, NV (August 5, 2026) — Frey Ranch® Distillery – one of the only true farm-to-glass American Whiskey distilleries – today announces the launch of a new whiskey membership in partnership with Flaviar fittingly called the “Tractor Tailgate Club.” Rolling out to its 40,000+ newsletter subscribers through https://shop.freyranch.com/pages/tractor-tailgate-club in August, the limited-membership, farm-to-bottle whiskey club will offer the first 500 members VIP access to rare, limited-edition whiskeys, like the brand’s critically acclaimed Harvester Series and Five Grain Bourbon, along with special promotions, farm-inspired swag, and more. Other perks include virtual whiskey tastings with Colby, Ashley, and Master Distiller Russell Wedlake, as well as exclusive benefits like a 20% discount at the Frey Ranch Tasting Room in Fallon and members-only events.
With only 500 memberships available in its inaugural year at $999 for an annual one-year membership, the “Tractor Tailgate Club” is designed for Frey Ranch super fans and whiskey enthusiasts who consistently seek out the brand’s one-of-a-kind offerings. Starting in September 2026, members will receive four quarterly shipments of hand-selected releases — three that include at least one 750ml and one 375ml limited release bottle — plus the guaranteed Harvester Series: Third Harvest release, shipped on its own. Because every grain is grown, distilled, and bottled on the Ranch in limited quantities, membership is capped so members get their full allocation rather than overselling access to whiskeys that simply aren’t produced at scale.
“As a farm-to-glass distillery, everything we do starts in the fields and ends with our community, who have grown with us as we’ve grown our business. Our whiskey is steeped in storytelling – about our whiskey, our grains, and the love story that (my husband) Colby and I have with this land we farm in Northern Nevada. That innate storytelling lends itself nicely to a membership where we personally connect with our club members and showcase our farm-to-glass philosophy in every whiskey we bottle. With the rollout of the “Tractor Tailgate Club,” our goal is to offer greater benefits and backstage access to Frey Ranch Whiskeys for the loyal fans who have supported us from the beginning,” said Co-Founder and Chief Storyteller Ashley Frey.
The Frey family values a common-sense approach to sustainable farming, with Colby’s inspiration to build a distillery born from a desire to create a distinctive, long-lasting product from the quality grains his family has been growing and perfecting for generations. The family has long abided by the motto, “Be good to the land and the land will be good to you,” which is embossed on the bottom of each bottle of Frey Ranch Whiskey
About Frey Ranch Distillery
Frey Ranch Distillery was founded in 2006 by Colby and Ashley Frey on the Frey family’s 2,500-acre farm in Fallon, Nevada. The family has a deep history of farming in Northern Nevada that dates back more than 170 years and continues today with Frey Ranch Distillery, one of the only distilleries in the country to grow 100% of its whiskey grains on-site. Today, Frey Ranch is one of the top-selling ultra-premium bourbons in the US and one of the largest whiskey producers on the West Coast. The company is also a proud member of the Estate Whiskey Alliance®, which it joined in February 2025.
In spring 2026, Frey Ranch Distillery appointed Hotaling & Co. as its national sales & marketing partner while retaining full company ownership and oversight of its production operations. Its award-winning portfolio of bourbons, ryes, and specialty whiskeys are available for purchase in Alabama (SGWS), Arizona (SGWS), California (SGWS), Colorado (SGWS), Florida (SGWS), Georgia (Georgia Crown), Illinois (SGWS), Indiana (SGWS), Michigan (SGWS), Mississippi (SGWS), Nevada (SGWS), New Mexico (SGWS), Ohio (SGWS), Oregon (SGWS), Tennessee (Best Brands), Texas (SGWS), Virginia (SGWS), and online at www.shop.freyranch.com.
Frey Ranch is a year-round working farm that also offers tours and tastings to the public every Saturday from 12-4 p.m. To learn more, visit freyranch.com.
