LOUISVILLE, Ky. (March 12, 2026) — Evan Williams®, the #1 American-owned Kentucky Straight Bourbon Whiskey, is bringing the flavor with the launch of Evan Williams Blackberry, a bold new flavor extension joining the brand’s award-winning lineup of flavored whiskeys. Arriving in stores across the U.S. beginning in March, Evan Williams Blackberry delivers a fresh pick for consumers looking to enjoy bourbon in new and flavorful ways.
Combining Evan Williams Kentucky Straight Bourbon with ripe blackberry flavor, Evan Williams Blackberry offers a bold yet balanced taste that’s smooth, approachable, and versatile. Bottled at 65 proof (32.5% Alc./Vol.), the new expression layers juicy fruit notes with subtle caramel and a rounded bourbon finish making it easy to enjoy however the moment calls for it.
“When you need a fresh pick, Evan Williams Blackberry delivers,” said Max Stefka, AVP Global Whiskey Brands at Evan Williams. “This new flavor builds on the momentum of our award-winning flavors lineup, combining the quality and consistency Evan Williams is known for with a vibrant blackberry profile that’s perfect for sipping, simple mixing with lemonade or soda, and sharing with friends.”
Designed for versatility, Evan Williams Blackberry is easy to enjoy no matter the occasion. Whether served as a chilled shot, poured over ice, or mixed into simple two-ingredient cocktails, the smooth bourbon and ripe blackberry flavor make it effortless to elevate everyday moments. The expression pairs seamlessly with classic mixers like iced tea, cream soda or spiced sodas, and even shines in playful serves inspired by nostalgic combinations—like a blackberry twist on a PB&J shot. A standout serve is the refreshing Blackberry Lemonade, which highlights the whiskey’s fruit-forward character with a crisp, easy-drinking twist and hint of bubbles. From backyard gatherings to tailgates, Evan Williams Blackberry delivers bold flavor with easy preparation, making it a go-to for casual get-togethers and celebratory occasions alike.
Evan Williams Blackberry Lemonade
2 oz. Evan Williams Blackberry
Lemonade
Soda Water (Optional)
Pour Evan Williams Blackberry over ice, fill with lemonade, and top with soda water.
The launch of Evan Williams Blackberry marks another step in the continued growth of the brand’s award-winning flavors lineup, broadening the ways consumers can enjoy Evan Williams in both casual and celebratory moments. Those looking to experience Evan Williams Blackberry can find it available nationwide, beginning in March at a suggested retail price of $14.99 for a 750ml bottle.
ABOUT EVAN WILLIAMS: Evan Williams is among the leaders in the American Whiskey segment as the #1 American-owned Bourbon and the world’s second largest-selling Bourbon. In 1783, the brand’s namesake opened Kentucky’s First Distillery on the banks of the Ohio River. Many years and barrels later, Evan Williams Bourbon is still produced the right way, using the same time-honored methods. Since 2015, Evan Williams has proudly supported Veteran-focused organizations nationwide, contributing more than $750,000 to initiatives that honor and empower those who have served our country. In 2024, the brand debuted ‘Evan Williams Bourbon Nation’ to celebrate college athletics through a partnership with Learfield, making Kentucky’s 1st Distiller Game Day’s #1 Pour. The multi-year deal currently includes powerhouse universities across the country. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams through an immersive visitor’s center experience that brings to life the history and tradition of Kentucky’s native spirit as an official stop on the Kentucky Bourbon Trail. Learn more at www.EvanWilliams.com.
