Garrison Brothers is proud to announce the inaugural Hye Fashioned Takeover, a month-long celebration of America’s favorite classic cocktail, The Old Fashioned. On September 1-30, 2023, at restaurants and bars nationwide, during Bourbon Heritage Month, Hye Fashioned Takeover encourages imbibers to drink handcrafted Old Fashioneds made with Garrison Brothers Texas Straight Bourbon Whiskey. Garrison Brothers has partnered with Boot Campaign as the national charity partner for this program.
During the month of September, Garrison Brothers invite bartenders across the United States to share their skills and love for bourbon by showcasing the beloved American cocktail: Old Fashioned, made with Garrison Brothers bourbon. Each participating restaurant and bar will feature menu specials and exciting activations for the entire month of September. Hye Fashioned Takeover will run in these regional markets: Atlanta, Austin, Chicago, Dallas, Fort Worth, Houston, Los Angeles, Miami, Orange County, Palm Beach, Palm Springs, Phoenix, Sacramento, San Antonio, San Francisco, and Tampa.
Hye Fashioned Takeover is the newest iteration of Garrison Brothers former and hugely successful nationwide program, Bourbon Takeover of America. Bourbon Takeover of America, which ran for two years, shed light on consumers’ increasingly growing preference for drinking America’s National Spirit; bourbon. The former program featured special cocktails, activations and events for consumers to participate in.
“With Hye Fashioned Takeover, we’re not just highlighting America’s National Spirit but also celebrating the skills of bartenders and the generosity of our community. Every Old Fashioned enjoyed is a step towards supporting the vital work of Boot Campaign,”
In addition to raising a glass, through Hye Fashioned Takeover, consumers will help to raise much-needed funds for the non-profit organization Boot Campaign. Boot Campaign’s mission is to unite Americans to honor and restore the lives of Veterans and military families through individualized, life-improving programs. In 2022, an impressive 91 cents of every dollar received went directly towards Boot Campaign’s essential direct service programs, allowing them to provide personalized care and treatment for more than 1,440 Veterans and military family members across 46 states.
Anyone 21 years of age or older can help raise funds for Boot Campaign during Hye Fashioned Takeover at participating restaurants and bars by posting a picture of their Garrison Brothers Old Fashioned on Instagram or Facebook, following both Garrison Brothers Distillery and Boot Campaign social media handles, and using the hashtag #hyefashioned with the post. For every account that follows both handles and tags the post with the branded hashtag, Garrison Brothers will donate $2 to Boot Campaign. In addition to giving back, every post counts as an entry for a chance to win a unique Garrison Brothers prize package with a custom engraved barrel stave, four Garrison Brothers Glencairn glasses, an embroidered Garrison Brothers apron, and a $50 gift card from Boot Campaign to be used on Shop.BootCampaign.org. The ten people who post the most for Hye Fashioned Takeover during the month of September on Instagram and Facebook collectively will be selected after the program.
To date, key accounts taking part in Hye Fashioned Takeover include: Bern’s Steak House (Tampa, FL); Epicurean Hotel (Tampa, FL); Federal American Grill (Katy, Hedwig Village, Shepherd, Woodlands, TX); Fox’s Lounge (Miami, FL); III Forks (Austin, Dallas/Ft. Worth, TX; Jacksonville, FL); Long Beach Yacht Club (Los Angeles, CA); Okeechobee Steakhouse (Palm Beach, FL); Solstice Seasonal Kitchen and Bar (Orange County, CA); The Butcher & The Bar (Palm Beach, FL); The Golden Rule (Austin, TX); The Lark Bar (San Francisco, CA); The Palm Houston Downtown (Houston, TX); Whiskey Cake (Baybrook, Katy, Woodlands, TX).