Traverse City Whiskey Co. (TCWC) officially broke ground on the future site of its new whiskey production facility in Traverse City. The company’s rapid growth has exceeded its current distilling capacity, which resulted in a portion of its annual production being outsourced to out-of-state partners.
The first-of-its-kind distilling campus in Michigan will enhance the company’s production facilities and tasting room at 201 E. 14th St. in downtown Traverse City, which has become a popular destination for tens of thousands of area residents and visitors since 2012. Set on 35 acres of land in the countryside. The new facility will accommodate every step in the whiskey production process (mashing, fermentation, distillation), allowing the company to significantly increase production of its award-winning portfolio of premium whiskeys and bourbon.
The 70,000 square-foot campuses, built in partnership with Mathison Architects and Erhardt Construction, will feature a state-of-the-art traditional rack house, dedicated processing and packaging spaces, administrative offices, a visitor center & tasting room, and spectacular indoor and outdoor hospitality spaces. The new facility will also create approximately 100 new jobs for the surrounding community and allow TCWC to support other Michigan distillers needing capacity for their growing brands.
“We’re thrilled to break ground on this incredible new facility which will allow us to expand operations and exclusively produce our award-winning whiskey right here in our hometown of Traverse City,” said Chris Fredrickson, Co-Founder and President TCWC. Our new headquarters will be an all-encompassing campus that will provide a unique immersion in whiskey culture and industry and will add a new experience to the thriving Northern Michigan agritourism industry. It will provide numerous jobs and attract new and returning visitors to our beautiful region. We can’t wait to welcome our friends into our new home.”