Three Chord Bourbon, Inc., the award-winning bourbon company founded by music legend Neil Giraldo, is proud to announce a new collection of bourbons called the Three Chord Bourbon Backstage Series, which unites the brand with leading musicians in releasing custom signature blends unique to each partnership. The releases are limited editions, and several will additionally offer an opportunity to secure signed bottles from the featured artists. The collection debuts with two blends, one each from country rockers The Cadillac Three and Nashville-based rock band Goodbye June, with both available at Three Chord Bourbon Backstage Series or via the band websites. A very limited number of bottles will also be available through select retailers around the country. Several additional collaborations with musicians are expected to be announced throughout the next two months and are ongoing.
Three Chord Bourbon was launched by Giraldo as a spirits company developed by musicians in support of musicians. The Backstage Series expands its commitment to aligning with the music industry to amplify talented artists. “Three Chord has always found impactful ways to support the music industry by working with local musicians, venues, or music-based non-profits. The Backstage Series takes that philosophy to the next level,” says Ryan Gill, Three Chord’s Director of Brand Development.
While the brand has grown exponentially since its debut in 2017, this marks the first time that Three Chord Bourbon has specifically aligned with a series of musicians to offer signature blends. “I have long envisioned a series of bourbons under the Three Chord brand, crafted in collaboration with musicians who deeply appreciate the harmony of flavors and melodies – from the palate to the ear,” expressed Neil Giraldo, the Founder & Chairman of Three Chord. Giraldo, a Grammy-winning musician, songwriter, and producer, and a proud inductee into the Rock & Roll Hall of Fame in 2022, continued, “I am incredibly excited to introduce this collection alongside a talented lineup of artists who are reshaping the industry. This offers their fans a unique opportunity to fully immerse themselves in their music, extending far beyond the concert stage.”
The first bottle is offered in collaboration with The Cadillac Three, who recently partnered with Darius Rucker and Lainey Wilson on a refresh of the college football anthem “Comin’ To Your City” for ESPN’s College GameDay program. In addition, the band trio of Jaren Johnston, Neil Mason and Kelby Ray will debut their newest album on October 27th of this year. The special collaboration with The Cadillac Three is a Tennessee Whiskey, small batch ninety-proof blend created with Three Chord Bourbon Whiskeymaker Ari Sussman. “We’re thrilled about our partnership with Three Chord Bourbon. We’ve had the idea for a TC3-Tennessee whiskey for a long time, and this is the perfect team to do it with,” said The Cadillac Three. “We hope our fans love this collaboration and that it is the first of many.”
Goodbye June, currently working on a new album as a follow-up their 2022 release See Where The Night Goes – which received international success debuting at number one on the UK rock charts – announced the release of their blend live from the stage at Bourbon & Beyond, the bourbon and music festival held this past weekend in Louisville, Kentucky. The band’s bourbon release is a blend of cask-strength, five-year-old Straight and Cherry Bounce Barrel-Finished bourbon whiskeys, offered at one-hundred and twenty-two proof.
“It was a pleasure working with Neil Giraldo and company to craft our bourbon. It’s strong, full of flavor, and goes great with vinyl,” said the band. With a collection of award-winning bourbons sought after by whiskey enthusiasts across the country, Three Chord Bourbon is rapidly expanding from 38 states to the entire continental US, plus strategic international markets. In addition, the company is further building its presence in existing markets as a leading craft whiskey producer with deep ties to live music.