Jim Beam, the world’s number one bourbon, is shaking up the beverage aisle by launching unique, crisp, cool, ready-to-drinks RTDs in four delicious flavors. Jim Beam Kentucky Coolers, made in partnership with The Boston Beer Company, aim to bring the power of Jim Beam’s southern welcoming ethos to drinkers nationwide and inspire them to connect over a drink, as the RTDs are best served chilled and shared with others.
To meet the demand from RTD drinkers seeking a beverage full of flavor but with a lighter profile and smooth finish, Jim Beam and The Boston Beer Company developed these flavors suitable for anyone who enjoys the convenience of canned cocktails. Kentucky Coolers are now available nationwide in four flavors:
- Strawberry Punch: Bright, lightly sweet strawberry punch with hints of mixed berry and bourbon.
- Black Cherry Lemonade: Crisp sour lemonade balanced with sweet, fresh muddled cherry. A light bourbon taste lingers behind the initial flavors of lemonade and cherry.
- Sweet Tea Lemonade: Bright, fresh, zesty lemonade and refreshing nostalgic sweet tea with a light bourbon taste.
- Citrus Punch: Fruity citrus punch with notes of mango, orange, grapefruit and lime for a sweet and refreshing taste complimented with light bourbon notes.
“Jim Beam has always aimed to offer consumers the perfect occasion to bring people together. We wanted to infuse this spirit into Jim Beam Kentucky Coolers,” says Heather Boyd, Beam Suntory Managing Director of RTDs, North America. “We recognize that in these moments of connection with family and friends, consumers are more frequently reaching for the convenience of canned cocktails and RTDs but know there are gaps in the current flavor profile offerings. We are proud to have created a product that directly addresses consumers’ wants in the RTD market – a full-flavored beverage at 120 calories. With the launch of Kentucky Coolers, we look forward to bringing the powerful connecting force of cracking open a crisp and cool beverage with friends to all.”
In partnership with Boston Beer Company, Jim Beam Kentucky Coolers hopes to bring a refreshing twist to the typical ready-to-drink category.