James B. Beam Distilling Company celebrates the launch of Hardin’s Creek, a new brand that will chart the ongoing story of the Beam family legacy, one that is more than 227 years in the making, through highly limited and rare releases. Hardin’s Creek is the next generation of boundary-pushing, premium American Whiskey inspired by the expertise of seven generations of Beam Master Distillers.
Hardin’s Creek is an ongoing series of annual releases, featuring some of James B. Beam Distilling Co.’s rarest and most unique liquids and grounded in the rich experience and distilling expertise of James B. Beam Distilling Co. Each set of releases will showcase the breadth and depth of the James B. Beam Distilling Co’s whiskey-making credentials inclusive of age, blending, mash bill, distillation, barrels, rackhouse locations, and more.
This year’s inaugural Hardin’s Creek series will launch with two expressions: Jacob’s Well Kentucky Straight Bourbon Whiskey, a thoughtful blend of two ultra-aged bourbons, and Colonel James B. Beam Kentucky Straight Bourbon Whiskey, a carefully crafted young whiskey.
“We couldn’t be more excited to launch Hardin’s Creek, particularly after the refresh of the James B. Beam Distillery and the opening of the Fred B. Noe Craft Distillery. This has been a long time in the making, and I can’t wait to share it with the world,” said Freddie Noe, the newly appointed Master Distiller of the Fred B. Noe Distillery. “Every detail, from the blending techniques to the labels, draws inspiration from centuries of our family’s history, paying homage to our heritage while looking towards our future.”
The Beam name is synonymous with bourbon, and that all started with Johannes Jacob Beam, the forefather of America’s first family of bourbon. In 1795, Jacob Beam set down roots in the foothills of Western Kentucky. He started with a sturdy but humble well to draw water from a nearby creek. That water powered a mill – the mill to grind fields of corn – which formed Jacob Beam’s earliest mashes. That creek – Hardin’s Creek – became the first source of his family’s enduring legacy.
Jacob’s Well Kentucky Straight Bourbon
Jacob’s Well is a thoughtful blend of two ultra-aged expressions: one 16-year-old traditional bourbon and one 15-year-old high-rye bourbon blended to achieve a depth of flavor unlike any other in Beam history. This edition pays tribute to the first family distiller, Jacob Beam, and the well he built-in 1795. What first served as a water source would later represent a legacy built from one generation to the next as the inspiration behind this premiere, limited-edition bourbon. Freddie Noe distilled it using precious barrels laid down years ago by other hands, which he then intuitively hand-selected, blending together centuries of expertise with a vision for the future. Old whiskeys passing through new hands – on to yours.
Colonel James B. Beam Kentucky Straight Bourbon
The repeal of Prohibition ushered in a new age of opportunity and Colonel James B. Beam was quick to seize the moment. Setting out to rebuild what had been lost and build upon it further. It took just 120 days for Colonel James B. Beam, also known as Jim Beam, to get Clermont Distillery up and running again – proof that quality is not necessarily a function of time. In honor of the Colonel’s legacy, Colonel James B. Beam was crafted. The limited-edition, two-year-old whiskey achieves a depth of flavor usually reserved for more mature bourbons by taking it off the still at a lower distillation proof, imparting more flavor from the fermentation process and letting the barrel’s characteristics shine through at a younger age. In making this whiskey, Freddie Noe was inspired by the style of bourbon the Colonel was making on day 121: low distillation proof for a fuller flavor, guaranteeing the rich complexity of the young whiskey stays intact.
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