Fans of fantasy, science fiction, and fine whiskey have a new collectible to add to their treasure troves. As Dragon Con prepares to celebrate its 40th anniversary in September 2026, the iconic Atlanta pop culture convention has once again teamed up with Atlanta-based Old Fourth Distillery to release the second annual edition of Dragon Con Bourbon.
Created in collaboration with Dragon Con’s co-founders, the limited-edition release pays tribute to four decades of unforgettable costumes, celebrity panels, fan gatherings, and the convention’s legendary parade through downtown Atlanta. The commemorative bourbon is bottled at 94 proof and priced at $39.99 for a 750ml bottle.
Old Fourth Distillery crafted the expression using a high-rye mashbill consisting of 75% corn, 21% rye, and 4% malted barley. The whiskey was aged between four and six years, resulting in a flavor profile that balances sweetness with a bold, spicy character. According to the distillery, the bourbon delivers enough heat to “breathe fire,” while remaining approachable whether enjoyed neat or over ice.
Only 3,700 bottles of the 2026 Dragon Con Bourbon will be available, adding an element of exclusivity for both whiskey enthusiasts and dedicated convention-goers. Each annual release features a unique collector’s label, further enhancing its appeal among fans who have embraced the series as another prized Dragon Con keepsake.
For those looking to personalize their bottle, engraving services will also be available for an additional $15, transforming the bourbon into a one-of-a-kind memento marking four decades of fandom.
Dragon Con, one of the largest multimedia and pop culture conventions in the United States, has grown from a modest gathering into a sprawling celebration of creativity and community that draws tens of thousands of attendees to Atlanta each Labor Day weekend. The partnership with Old Fourth Distillery reflects the growing intersection between bourbon culture and experiential events, where limited releases offer enthusiasts a taste of the occasion long after the festivities end.
Pre-orders for Dragon Con Bourbon are available through the Dragon Con fansite while supplies last. With demand expected to be high and only a few thousand bottles produced, fans hoping to secure this year’s collectible may want to act quickly.
Whether you’re a seasoned bourbon collector, a devoted cosplayer, or simply someone who appreciates a well-crafted story behind the spirit in your glass, Dragon Con Bourbon offers a unique opportunity to raise a toast to 40 years of imagination, community, and fandom.
“Slay before your sip,” as Dragon Con enthusiasts might say.
