Chicken Cock Whiskey has partnered with Austin, Texas-based apparel brand Criquet Shirts to debut the fourth and final limited edition collaboration in The Famous Old Brand’s Reserve Cask Program, which has featured four one-of-a-kind barrels selected by like-minded partners this fall. The Players Bundle includes an exclusive Players Shirt polo from Criquet alongside the apparel retailer’s limited edition single-barrel bourbon pick from Chicken Cock Whiskey in a bottle collaboratively designed by the two brands. The Players Bundle will be available for purchase exclusively on Chicken Cock’s website for $225 beginning November 21 at 3 p.m. EST.
“Hob and I, like many of our customers, love sipping on a great whiskey,” says Billy Nachman, Co-Founder of Criquet. “We love the Chicken Cock brand, the history, the packaging and the overall vibe of the company. It aligns with Criquet’s brand ethos and desire to produce high-quality products with a laid-back attitude. We take what we do seriously without taking ourselves too seriously.”

Criquet’s founders, Hobson Brown and Billy Nachman tasted three of Chicken Cock Whiskey’s finest eight-year-aged bourbon barrels, hand selected by Master Distiller Gregg Snyder. The founders selected their barrel based on flavor and smoothness – favoring caramel notes and a buttery flavor profile. Hobson and Billy feel as though the barrel they selected had the best combination of drinkability, smoothness and complexity that they were looking for in a whiskey, with a mash bill of 80% Corn, 11.5% Rye and 8.5% Malted Barley. Only 150 bottles of this exclusive 120.6-proof bourbon will be available for purchase.

Chicken Cock has already made in-roads in the world of golf with its Kevin Kisner partnership, and with our presence in the golf and lifestyle markets, we felt like it was a match made in whiskey heaven,” says Nachman. “Plus, Chicken Cock’s vintage-inspired bottles look pretty cool paired with our vintage-inspired Players Shirts!”

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Owner/President at The Bourbon Flight, LLC | + posts