Clyde May’s Whiskey is proud to announce its continued partnership as the official Whiskey sponsor of the Talladega Superspeedway. Now in its seventh year, this collaboration will bring together the official state spirit of Alabama and NASCAR’s biggest and baddest track.
Clyde May’s Whiskey will be featured throughout the venue and in its two bespoke bars: The Clyde May’s Courtyard Bar, located next to the Big Bill’s Open Air Club and the Clyde May’s Tower Tavern, located in the Grandstands. The bars will highlight cocktails that are only featured at Talladega, including the Clyde 240 and the Clyde Alabama Pride.
For the upcoming NASCAR Cup Series – GEICO 500, taking place on April 23rd, Clyde May’s will be displaying the Clyde car, a replica of Clyde’s famous 1946 Chevy Coupe, in the Courtyard Bar, where race fans will have the opportunity to meet Clyde May’s youngest grandson & Clyde May’s national brand ambassador, Lewis Clyde May. For the NASCAR Cup Series fall race, Clyde May’s will sell a limited quantity of bespoke Talladega promotional packs at the race.
The Clyde May’s Whiskey story began in 1946 when Clyde’s commitment to quality cemented his reputation as one of the best moonshiners in the country. That legacy lives on today in his whiskeys and bourbons, made with a proprietary mash bill and aged in American Oak barrels. The portfolio includes Clyde May’s Original Alabama Style Whiskey, Clyde May’s Straight Bourbon, Clyde May’s Straight Rye Whiskey, and Clyde May’s 6YO Special Reserve Straight Bourbon.
“We are thrilled to continue our partnership of this iconic NASCAR event,” said Phil West, Conecuh Brands VP of Marketing. “Alabama is our home state, so this partnership felt natural for us. We are on track to opening our state-of-the-art distillery in Troy, Alabama, later this year, which is only 90 minutes away from Talladega.
Every year over 100,000 fans pilgrimage to the forests of Alabama for an action-packed weekend of memory makers. The concept of Talladega has been deeply woven into the collective quilt of American culture, from movies to chart-topping songs named after the speedway.
“It’s great to have an authentic Alabama brand like Clyde May’s Whiskey partnering with Talladega Superspeedway,” said President Brian Crichton. “We’re proud to welcome them back to the track and know our fans will enjoy their specialty cocktails available this spring race weekend.”