More than 40 associations and companies representing all three tiers of the alcohol industry are joining together with community groups to launch “We Don’t Serve Teens,” an education campaign aimed at continuing progress on reducing underage drinking by stopping teens’ access to alcohol.

Originally launched in 2006, We Don’t Serve Teens is a national, multi-faceted initiative that invites consumers, businesses and organizations to join together to bring an end to underage drinking. While the campaign has been refreshed, its core message remains: “Don’t serve alcohol to teens. It’s unsafe. It’s illegal. It’s irresponsible.”

As part of the campaign, this important underage drinking message will be seen in liquor stores and restaurants, heard on radio stations, and shared by popular online influencers. Parents and other adults are also encouraged to participate by engaging with the campaign online.

“Underage drinking has declined dramatically but remains a safety issue for teens that are often overlooked, disregarded, or pushed to the backseat for more pressing concerns,” said Chris Swonger, President and CEO of the Distilled Spirits Council of the United States (DISCUS) and “The We Don’t Serve Teens campaign brings together a critical mass of public and private entities to spotlight underage drinking prevention. We have made a lot of progress over the years and fewer teens are drinking alcohol. We hope to make even more progress on this important issue by working together.”

According to the federally-funded Monitoring the Future Study, from 1991 to 2021, underage drinking declined by 71% among eighth graders, 69% among tenth graders, and 52% among twelfth graders. Additionally, working together, significant strides have been made in reducing access to alcohol, but until underage drinking is eliminated, there is still work to be done. The availability of alcohol to those under the legal drinking age remains high among high school seniors, with 8 out of 10 reporting it is easy for them to access alcohol.

We Don’t Serve Teens is a national campaign dedicated to reducing underage drinking and stopping teens’ access to alcohol. This campaign was first launched in 2006 in partnership with the Federal Trade Commission and other public and private sector organizations. The control state agencies, state retail associations, and alcohol manufacturers, distributors, and wholesalers listed below are all recommitting to the WDST campaign and getting this important message out – underage drinking is unacceptable. Campaign participants will not serve, sell, deliver, or supply alcohol to anyone unable to verify and authenticate the proper identification showing that they are of legal age to consume alcohol. Working together with families, we will keep alcohol out of the hands of teens.

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