Allocated bourbon refers to specific brands or batches of bourbon whiskey in high demand and limited supply. Well-known distilleries often produce these bourbons and are highly sought after by whiskey enthusiasts and collectors.

The term “allocated” implies that the distribution of these bourbons is limited, and they may only be available in select markets or through certain channels.

Allocated bourbons are typically released periodically, with limited quantities allocated to different retailers or distributors. Due to their scarcity, they can be difficult to find, and some enthusiasts may even join waiting lists or participate in lotteries for the chance to purchase a bottle.

Examples of allocated bourbons include well-known brands.

  • Pappy Van Winkle
  • Buffalo Trace Antique Collection
  • Four Roses Limited Edition Small Batch
  • Heaven Hill Parker’s Heritage Collection
  • Blantons

These are just some of the bourbons on allocation. These bottles often receive critical acclaim and are highly regarded for their exceptional quality, craftsmanship, and unique flavor profiles.

It’s worth noting that the availability and allocation of bourbons can vary from year to year, and different regions may have different allocations. Therefore, you should check with local retailers or whiskey specialty stores to inquire about specifically allocated bourbons and their availability.

So why do distilleries allocate their bourbon? 

The limited availability creates a sense of exclusivity and makes allocated bourbons highly coveted among whiskey enthusiasts.

  1. Limited Supply: Some bourbons are produced in limited quantities due to age requirements, production capacity, or the availability of specific ingredients. When the demand for these bourbons exceeds the available supply, distilleries allocate them to ensure fair distribution among their customers.
  2. Quality Control: Distilleries may allocate bourbons to maintain quality control and ensure that consumers enjoy their products at their best. By limiting the availability of certain bourbons, they can better manage the distribution and monitor how the whiskey is stored and handled, minimizing the risk of improper storage or counterfeit products.
  3. Brand Strategy: Allocating bourbons can create a sense of exclusivity and desirability around a particular brand. By making the bourbons scarce and highly sought after, distilleries can generate buzz and increase the perceived value of their products. This can help build brand loyalty and a dedicated following among whiskey enthusiasts.
  4. Market Demand Management: Allocating bourbons allows distilleries to manage market demand and avoid shortages. By controlling the distribution of limited-supply bourbons, they can prevent scenarios where certain retailers or individuals hoard the entire stock, ensuring that a broader customer base has access to their products.
  5. Pricing Strategy: Allocating bourbons can also be a part of the pricing strategy employed by distilleries. By creating scarcity and high demand, they can justify premium prices for allocated bourbons, as enthusiasts are often willing to pay a premium to acquire these highly sought-after bottles.

It’s important to note that allocation practices can vary among distilleries, and the specific reasons for allocation may differ from one brand to another. The goal is generally to balance supply and demand, maintain product quality, and create a strong brand presence in the market.

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