Never Say Die Archives

Never Say Die named best new rye of 2025

Nov 13, 2025 The Bourbon Flight

Independent whiskey brand, Never Say Die has taken home one…

Events Latest Pours Top Stories

Never Say Die Bourbon backs America’s Richest Ladies Turf Sprint

Aug 26, 2025 The Bourbon Flight

Franklin, KY, 22 Aug 2025 – America’s richest turf sprint…

Latest Pours Top Stories

Never Say Die brings home 2 x Double Golds from San Francisco World Spirits Competition

May 12, 2025 The Bourbon Flight

Kentucky-based, trans-atlantic aged whiskey Never Say Die has been awarded…

Distillery News Latest Pours Top Stories

KY Rye Whiskey Awarded Double Gold At San Francisco Spirit Awards

Apr 30, 2024 The Bourbon Flight

Never Say Die, the trailblazing independent whiskey brand known for…

thebourbonflight Dec 18

The Bourbon Buzz highlights significant milestones in the bourbon industry, including Heaven Hill Brands` 90th anniversary. Explore new member announcements, partnerships, and innovative products from leading distilleries. Stay updated on the latest trends and developments in the world of bourbon. #BourbonBuzz #HeavenHill #KentuckyDistillers #BourbonIndustry #DistilledSpirits

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The Bourbon Buzz highlights significant milestones in the bourbon industry, including Heaven Hill Brands' 90th anniversary. Explore new member announcements, partnerships, and innovative products from leading distilleries. Stay updated on the latest trends and developments in the world of bourbon. #BourbonBuzz #HeavenHill #KentuckyDistillers #BourbonIndustry #DistilledSpirits

thebourbonflight Dec 17

Kentucky Distillers’ Association announces class of its 2026 Leadership Academy

FRANKFORT, Ky. –The Kentucky Distillers’ Association today announced the incoming class of its 2026 Leadership Academy, an immersive program designed to provide a comprehensive view of the global distilling landscape and the pivotal role KDA plays in shaping Kentucky’s Bourbon industry. Launched in 2022, KDA’s Leadership Academy spans 10 sessions held January through November, giving participants from distilling and industry affiliated member companies hands-on exposure to every facet of the Bourbon industry....

https://www.thebourbonflight.com/kentucky-distillers-association-announces-class-of-its-2026-leadership-academy/

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Kentucky Distillers’ Association announces class of its 2026 Leadership Academy

FRANKFORT, Ky. –The Kentucky Distillers’ Association today announced the incoming class of its 2026 Leadership Academy, an immersive program designed to provide a comprehensive view of the global distilling landscape and the pivotal role KDA plays in shaping Kentucky’s Bourbon industry. Launched in 2022, KDA’s Leadership Academy spans 10 sessions held January through November, giving participants from distilling and industry affiliated member companies hands-on exposure to every facet of the Bourbon industry....

https://www.thebourbonflight.com/kentucky-distillers-association-announces-class-of-its-2026-leadership-academy/

thebourbonflight Dec 15

Heaven Hill Distillery announces Fall 2025 Edition of the Old Fitzgerald Bottled-in-Bond Decanter series

BARDSTOWN, Ky. (December 15, 2025) - Heaven Hill Distillery announced today the release of the Fall 2025 edition of Old Fitzgerald Bottled-in-Bond Decanter Series, an 11-year-old Kentucky Straight Bourbon Whiskey. Comprised of barrels produced in the fall of 2014, and bottled in the fall of 2025, the sixteenth national release ushers in the latest hallmark series to the bottled-in-bond legacy....

https://www.thebourbonflight.com/heaven-hill-distillery-announces-fall-2025-edition-of-the-old-fitzgerald-bottled-in-bond-decanter-series/

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Heaven Hill Distillery announces Fall 2025 Edition of the Old Fitzgerald Bottled-in-Bond Decanter series

BARDSTOWN, Ky. (December 15, 2025) - Heaven Hill Distillery announced today the release of the Fall 2025 edition of Old Fitzgerald Bottled-in-Bond Decanter Series, an 11-year-old Kentucky Straight Bourbon Whiskey. Comprised of barrels produced in the fall of 2014, and bottled in the fall of 2025, the sixteenth national release ushers in the latest hallmark series to the bottled-in-bond legacy....

https://www.thebourbonflight.com/heaven-hill-distillery-announces-fall-2025-edition-of-the-old-fitzgerald-bottled-in-bond-decanter-series/

thebourbonflight Dec 15

Wilderness Trail Distillery unveils a limited-edition 10-Year wheated bourbon

DANVILLE, Ky., Dec. 12, 2025 /PRNewswire/ -- Wilderness Trail Distillery is proud to unveil a limited-edition 10-Year Wheated Bourbon, crafted specifically to commemorate the 250th anniversary of The Wilderness Road —the historic Kentucky trail that played a pivotal role in America`s Westward expansion. This marks only the second public release of a 10-year-old bourbon from Wilderness Trail. The highly anticipated barrel-proof, small-batch bourbon will be available exclusively at the Wilderness Trail Distillery Visitor Center starting December 12, 2025....

https://www.thebourbonflight.com/wilderness-trail-distillery-unveils-a-limited-edition-10-year-wheated-bourbon/

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Wilderness Trail Distillery unveils a limited-edition 10-Year wheated bourbon

DANVILLE, Ky., Dec. 12, 2025 /PRNewswire/ -- Wilderness Trail Distillery is proud to unveil a limited-edition 10-Year Wheated Bourbon, crafted specifically to commemorate the 250th anniversary of The Wilderness Road —the historic Kentucky trail that played a pivotal role in America's Westward expansion. This marks only the second public release of a 10-year-old bourbon from Wilderness Trail. The highly anticipated barrel-proof, small-batch bourbon will be available exclusively at the Wilderness Trail Distillery Visitor Center starting December 12, 2025....

https://www.thebourbonflight.com/wilderness-trail-distillery-unveils-a-limited-edition-10-year-wheated-bourbon/

thebourbonflight Dec 12

Heaven Hill Brands marks 90 Years

BARDSTOWN, KY (December 12, 2025) — Heaven Hill Brands, the largest independent family owned and led distilled spirits company of brands in the United States, celebrates its 90th anniversary on Dec.13, 2025 with a look back at a defining legacy and a clear view of the decades ahead. On Friday the 13th in 1935, the founders opened their doors with no brands, no inventory, and no stock....

https://www.thebourbonflight.com/heaven-hill-brands-marks-90-years/

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Heaven Hill Brands marks 90 Years

BARDSTOWN, KY (December 12, 2025) — Heaven Hill Brands, the largest independent family owned and led distilled spirits company of brands in the United States, celebrates its 90th anniversary on Dec.13, 2025 with a look back at a defining legacy and a clear view of the decades ahead. On Friday the 13th in 1935, the founders opened their doors with no brands, no inventory, and no stock....

https://www.thebourbonflight.com/heaven-hill-brands-marks-90-years/

thebourbonflight Dec 12

Brother’s Bond Bourbon wraps 2025 with strong global growth and market momentum

PLANO, Texas (December 10, 2025) — In a year when much of the whiskey sector has faced contraction and caution, Brother’s Bond Bourbon is closing 2025 with decisive global traction. The award-winning bourbon brand, known for its American-made, premium four-grain bourbons and founded by actors, longtime friends, and whiskey enthusiasts Ian Somerhalder and Paul Wesley, continues to stand out through strategic international expansion, strong travel retail performance, and a string of top-tier industry accolades....

https://www.thebourbonflight.com/brothers-bond-bourbon-wraps-2025-with-strong-global-growth-and-market-momentum/

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thebourbonflight Dec 12

Maker’s Mark® will be the first Official Spirits Partner of Unrivaled

LORETTO, Ky., Dec. 9, 2025 /PRNewswire/ -- Ahead of the league`s second season in January, Maker`s Mark®, the iconic handmade Kentucky bourbon, today announced it will be the first Official Spirits Partner of Unrivaled presented by Samsung Galaxy — the athlete-founded and player-owned women`s basketball league ushering in a new era for the game. This is Maker`s Mark`s first-ever sports league sponsorship....

https://www.thebourbonflight.com/makers-mark-will-be-the-first-official-spirits-partner-of-unrivaled/

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Maker’s Mark® will be the first Official Spirits Partner of Unrivaled

LORETTO, Ky., Dec. 9, 2025 /PRNewswire/ -- Ahead of the league's second season in January, Maker's Mark®, the iconic handmade Kentucky bourbon, today announced it will be the first Official Spirits Partner of Unrivaled presented by Samsung Galaxy — the athlete-founded and player-owned women's basketball league ushering in a new era for the game. This is Maker's Mark's first-ever sports league sponsorship....

https://www.thebourbonflight.com/makers-mark-will-be-the-first-official-spirits-partner-of-unrivaled/

thebourbonflight Dec 12

Kentucky Distillers’ Association announces Benson Valley Bourbon as the newest member

FRANKFORT, Ky. – The Kentucky Distillers’ Association today announced Benson Valley Bourbon as the newest member of the non-profit trade group that unites and leads Kentucky’s signature Bourbon and distilled spirits industry. Established on historic property acquired by the company in 2022, Benson Valley Bourbon is located along the banks of Benson Creek on land that was once home to the former Old Kennebec Distillery....

https://www.thebourbonflight.com/kentucky-distillers-association-announces-benson-valley-bourbon-as-the-newest-member/

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Kentucky Distillers’ Association announces Benson Valley Bourbon as the newest member

FRANKFORT, Ky. – The Kentucky Distillers’ Association today announced Benson Valley Bourbon as the newest member of the non-profit trade group that unites and leads Kentucky’s signature Bourbon and distilled spirits industry. Established on historic property acquired by the company in 2022, Benson Valley Bourbon is located along the banks of Benson Creek on land that was once home to the former Old Kennebec Distillery....

https://www.thebourbonflight.com/kentucky-distillers-association-announces-benson-valley-bourbon-as-the-newest-member/

thebourbonflight Dec 10

The bourbon industry is witnessing significant developments as Lofted Spirits breaks ground on a major bottling expansion, demonstrating confidence amid industry challenges. Additionally, Elijah Craig Barrel Proof Rye has been honored as Whisky Advocate`s 2025 "Whisky of the Year." Castle & Key is also taking strides with solar installations to offset rising costs. Discover more about these advancements in The Bourbon Buzz. #BourbonBuzz #Whisky #DistilledSpirits #IndustryNews #Sustainability

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The bourbon industry is witnessing significant developments as Lofted Spirits breaks ground on a major bottling expansion, demonstrating confidence amid industry challenges. Additionally, Elijah Craig Barrel Proof Rye has been honored as Whisky Advocate's 2025 "Whisky of the Year." Castle & Key is also taking strides with solar installations to offset rising costs. Discover more about these advancements in The Bourbon Buzz. #BourbonBuzz #Whisky #DistilledSpirits #IndustryNews #Sustainability

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