The Premier Lacrosse League (PLL), powered by Ticketmaster, announced a multifaceted partnership with Rebel Bourbon for the league’s 2023 season, dubbing Rebel Bourbon the Official Bourbon of the PLL.
“At the core of our mission to trailblaze the future of sports is a rebellious spirit to challenge the status quo,” said Jake Krantz, senior director of partnership development at the Premier Lacrosse League. “We’re thrilled to partner with Rebel Bourbon, a brand that highlights the noisemakers and the rule breakers and brings their brand to life across PLL platforms.”
Through the deal, Rebel Bourbon has secured entitlement rights to the PLL’s penalty box, jersey patches with the Chaos Lacrosse Club, and an exclusive “Rebel of the Week” content series through PLL platforms.
“The opportunity to have Rebel Bourbon as the Official Bourbon of the Premier Lacrosse League was a perfect fit for our brand,” said Philip Lux, brand manager at Rebel Bourbon. “We align with the league’s defiance, freedom, attitude and rebel spirit that the game brings to its fans. With the PLL quickly becoming can’t-miss TV, we look forward to bringing fans of the Premier Lacrosse League together to watch the fastest game on two feet with a Rebel Bourbon.”
The 2023 PLL season kicks off on June 3 and 4 in Albany, NY, with games to be aired live on ABC and ESPN+ each day and the season’s first “Rebel of the Week” to be presented on June 6.