Penelope Bourbon (Penelope) announced a critical partnership with Truist Financial Corporation to grow its spirits and barrel lending platform. The newly-founded barrel-based lending program grants Penelope the opportunity to use the value of its existing barrels to access capital and strategically scale its barrel production.

In terms of the partnership, Truist will provide Penelope with the necessary funding to increase barrel inventory, allowing the brand the opportunity to expand further into new markets. The additional capital will fuel the growth and expansion required to support the increased demand for Penelope’s products across its portfolio while allowing the brand to remain a family-owned and fully bootstrapped.

 “Truist introduced Penelope with the opportunity to continue to grow in new markets through its innovative asset-based barrel program,” said Michael Paladini, CEO and Co-Founder of Penelope Bourbon. “This exciting opportunity has allowed us access to more barrels to scale growth over the next decade and beyond.” 

 The partnership is pivotal for Penelope after a record year of 166% Y-O-Y growth. 

“We recognize that distillers and spirits companies sit on liquid assets that retain and increase in value which can represent future growth for their businesses,” said Joe Goode, Truist Beverage Industry Manager. “Through our barrel lending platform, we’re able to help spirit companies tap into the value of their assets quicker and access capital that can be used to help them accelerate their businesses for the short- and long-term.”

“We put our clients at the center of everything we do by partnering with them to identify and customize solutions for each stage of their business’s journey,” said Cody Matthews, VP and Relationship Manager at Truist.

For more information about Penelope Bourbon, please visit

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