In the Marvel universe, Nick Fury, ex-Director of S.H.I.E.L.D. is the secret agent that pulls all the strings. In the latest episode of Secret Invasion airing on Disney, Nick and James (Rhodey Rhodes) share a drink of 23-Year-Old Pappy Van Winkle.
In episode four, both men measure each other up, and Fury tries to defuse the situation by offering Skrull Rhodey a drink of Pappy Van Winkle Bourbon.“23 years of distilled perfection! I figure we could settle our beef like proper gentlemen,” he says. After one sip, Fury exclaims: “Pappy! You outdid yourself on this one.” Rhodey is cautious but eventually gives in for the chance to try the prized bourbon. “$5,000 worth of 24-karat liquid gold, Fury quips.
Pappy Van Winkle never pays anyone to mention its product. Preston Van Winkle, the son of founder Julian Van Winkle, said in an interview, “We’ve never paid anyone to mention our products and we’ve never given anyone live products. We have never sought out the entertainment industry.”
Pappy has been more famous in recent years due to “Pappygate,” where Buffalo Trace employee Gilbert “Toby” Curtsinger used his inside connections to steal hundreds of bottles of Pappy Van Winkle bourbon estimated to be worth half a million dollars.
Here is another example of Kentucky Bourbon infiltrating movies and shows worldwide.