J. Rieger & Co., a beloved Kansas City brand known for its exceptional craft spirits and unparalleled distillery experience, is thrilled to announce a partnership with the University of Missouri. This exciting collaboration marks the coming together of two Missouri institutions known for excellence.
The centerpiece of this partnership is the launch of Six Columns Straight Bourbon Whiskey, an outstanding bourbon that captures the bold spirit of the University of Missouri and the great state of Missouri itself. Six Columns Bourbon will begin shipping to retailers across Missouri today, allowing fans to experience this unique bourbon firsthand.
Six Columns Straight Bourbon is distilled and aged in J. Rieger & Co.’s historic distillery and rickhouse. The bourbon is a one-of-a-kind marriage of hand-selected four- to five-year-old barrels of Rieger’s Straight Bourbon Whiskey. This spirit is set to take fans of the Mizzou Tigers and Missourians everywhere on a journey through the heart of the Midwest, with a complex and distinctive flavor profile featuring dark cherry, sweet tobacco, and baking spices.
With this release, J. Rieger & Co. pays tribute to the heritage and culture that define the University of Missouri; as every Tiger knows, the Six Columns are the center of countless traditions and celebrations, and Six Columns Straight Bourbon Whiskey will be front and center, as well, at tailgates and watch parties, or at any MU occasion worthy of a toast.
“We are incredibly excited to partner with the University of Missouri,” said Andy Rieger, president of J. Rieger & Co. “Our shared values of excellence, innovation, and a deep-rooted love for the great state of Missouri have brought us together for this collaboration. Six Columns Bourbon is just the beginning, and we can’t wait to see it in the hands of Tigers fans and Missourians everywhere.”
But that’s not all; stay tuned for more exciting developments as J. Rieger & Co. and the University of Missouri will soon unveil a line of canned cocktails under J. Rieger & Co.’s Electric Park brand, inspired by the vibrant and dynamic culture of the university and the Midwest.
To learn more about J. Rieger and its full lineup of spirits and more information on the multiple first-class entertaining options at the distillery, please visit jriegerco.com.
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