Elijah Craig Bourbon and the AT&T Pebble Beach Pro-Am announced a multi-year partnership naming Elijah Craig the “Official Bourbon.” One of the fastest-growing spirits in the U.S., Elijah Craig has gained a loyal following for its award-winning Bourbons and American Whiskeys family.
As the Official Bourbon partner, Elijah Craig will be prominently featured on the Triangle Plaza in the heart of Pebble Beach Golf Links, one of three Monterey Peninsula golf courses making up the tournament grounds. At the “Elijah Craig Bourbon Speakeasy,” spectators can taste the distinctive warm spice & smooth flavor of Elijah Craig Small Batch, enjoy hand-crafted signature cocktails, and engage in photo opportunities after signing their name on an interactive signature wall.
Throughout the course at general concessions, fans can also find Elijah Craig featured in a signature cocktail called “The Kentucky Tea Time,” made using Elijah Craig Small Batch Bourbon, tea and lemonade. Offsite, consumers in the area will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. Elijah Craig will further support the partnership with an investment in digital advertising and across social media channels.
“Elijah Craig Bourbon celebrates the legend and lore of AT&T Pebble Beach Pro-Am Tournament with a shared mindset of striving for greatness,” said Max Stefka, Elijah Craig Group Product Director. “We look forward to creating an experience for players and fans to honor their success over a glass of Elijah Craig.”
One of the most exciting events on the PGA TOUR, the AT&T Pebble Beach Pro-Am, is contested annually in front of thousands of spectators and millions of television viewers. The tournament’s field features a unique mix of professional and amateur golfers, including many celebrities. All tournament proceeds benefit charities throughout Monterey, Santa Cruz, and San Benito Counties.
Monterey Peninsula Foundation CEO and Tournament Director Steve John added, “World-class golf and award-winning Bourbon go hand and hand. A signature Elijah Craig cocktail is the perfect accompaniment to enjoying the Pebble Beach tournament. The Elijah Craig Bourbon Speakeasy is a wonderful addition to the fan experience at Triangle Plaza.”
With golf fans twice as likely to drink Bourbon compared to the average consumer, the Elijah Craig Bourbon partnership with AT&T Pebble Beach Pro-Am offers a strong fit for the brand as it continues to make a name for itself in the world. The annual campaign extends the fan experience beyond the course, including premium media placements in golf publications, digital and social media, consumer contests, and in-store displays rounding out the 360-degree program. The brand also is proud to be named “The Official Bourbon” of PGA TOUR Pro Golfer Max Homa.