Diageo has entered a three-year partnership with Preakness Stakes.
The deal with Preakness owners 1/ST (pronounced ‘First’) will see Diageo’s spirits portfolio available exclusively throughout the annual events hosted at the Pimlico race track in Baltimore, Maryland, inclusive of all premium and VIP areas. This deal will be in place for the next three race meets: Preakness 148, 149 and 150.
“Diageo is proud to partner with 1/ST and to align our category-leading portfolio with one of the most iconic events in Thoroughbred racing, the Preakness,” said Rick Pineda, director of sports at Diageo North America. “We look forward to bringing Preakness guests together with unique experiences from our world-renowned spirits brands.”
Preakness and Preakness Live attendees can enjoy cocktails made with Diageo spirits, such as The Black Eyed Susan, the official drink of the Preakness Stakes made with Bulleit Bourbon and Ketel One Vodka.
Additional Diageo offerings include Don Julio Tequila, Crown Royal whisky, Aviation Gin, Tanqueray gin, Johnnie Walker whisky, 21 Seeds Infused Tequila, and Zacapa Rum.
Nick Hines, senior vice president of business development and experience at 1/ST, added: “The collaboration between the Preakness, one of the world’s most recognized sports and entertainment events and Diageo, a leader in premium spirits, reflects a caliber of excellence and a commitment to a superior guest experience that is second to none.”
The Preakness weekend will commence on 19 May, or Black-Eyed Susan Day, with a full-day race card, while the 148th edition of the Preakness Stakes will return on 20 May for a two-day race program.