As Proud Partner, the DCB brand family will feature a DU logo on all variant labels and other trade marketing materials. The partnership also provides opportunities to engage in awareness-building programs through DU and Daviess County communications channels.
“We are excited to expand the relationship with the Daviess County brand,” said Jim Alexander, DU Managing Director of Corporate Relations. “Our joint introduction of Daviess County Double Barrel Bourbon in 2021 was a resounding success, both with our membership and the public, and the experience cemented our partnership. We welcome the Daviess County brand family as Proud Partners and are eager to activate our partnership throughout the coming months and years.”
Launched in partnership between Lux Row Distillers and DU in 2021, Daviess County Double Barrel Bourbon proudly featured the DU logo, which will now be found on all DCB variants.
“Aligning the entire DCB brand family with DU and its members and supporters was a logical next step, following our successful partnership when launching Daviess County Double Barrel Bourbon in 2021,” said Eric Winter, whiskey brand manager at Luxco. “DU members and other outdoor enthusiasts have shown their appreciation for, and enjoyment of, premium bourbon. We are excited to expand our association with them by including the Proud Partner message on all DCB bottles and packaging. Additionally, we look forward to finding other ways to connect with these groups as Proud Partners over the next three years and potentially beyond.”