Campari America, the sixth-largest spirits company in the world, announces two leadership changes for managing directors Ugo Fiorenzo and Melanie Batchelor, effective January 2, 2023, that will carry the organization into the new year.

Following a successful seven-year tenure as Managing Director for the United StatesUgo Fiorenzo will now take on the new title of Managing Director for the United States and Canada. Fiorenzo’s scope will now extend to the Canadian market, where he will lead the growth and deliver at high levels for the company. An experienced veteran, Fiorenzo has led Campari’s profitable growth in the U.S. while building a high-performing and talented team. He was recently appointed as Chairman of the Distilled Spirits Council of the U.S.

This appointment comes in conjunction with another significant leadership evolution for Melanie Batchelor, who, after three years in her role as Managing Director for Canada, will be appointed Managing Director of Sales & RARE for Campari America.

In this expanded role, Batchelor will report to Ugo Fiorenzo, where she will be responsible for the design and execution of all commercial strategies for the U.S. Market and leading the relationship with commercial partners and stakeholders. She will also oversee the recently launched RARE division, which aims to unlock and accelerate the growth of a select range of super-premium and above alcohol brands.

With more than 11 years in the Campari Group family, Batchelor has held many positions within the organization, including her role as Campari America’s Vice President of Marketing, overseeing the company’s portfolio of brands encompassing advertising, public relations, digital integration and influencer relations, and Global Marketing Lead for Spirits Brands before that.

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