Louisville, KY (May 16, 2024) – Barrell Craft Spirits® (BCS) today announced that it has officially launched its award-winning spirits portfolio in South Korea. The original independent blender known for its unique, aged, cask strength whiskey, has selected UOT as its brand-building distribution partner for both on- and off-trade.

“We’re excited to launch the brand in our first Asian market in partnership with UOT, which is renowned for its meticulous attention to luxury brands,” said BCS Founder Joe Beatrice. “Over the past several years, whiskey consumption in South Korea has outpaced the rest of the world.”

“As discerning Korean consumers continue to explore and embrace diverse whiskey categories, including American whiskey, Barrell Craft Spirits’ exceptional range offers a new frontier of flavors for the local palate,” said Jason Kim, Global VP, UOT. “We believe that Barrell Craft Spirits will not only satisfy the current demand but also inspire new whiskey enthusiasts in Korea with its bold and complex profiles.”

Founded in 2013 in Louisville, Kentucky, BCS selects and blends products that explore different distillation methods, barrels, and aging environments. BCS’s extensive stocks of high-quality casks mean it can craft extraordinary blends that maximize the nuances of each ingredient. Creative finishes and a liberated approach to blending guides every product release.

The BCS cask-strength small-batch and single-barrel releases have quickly become an influencing force in American whiskey, picking up more than 150 awards from the world’s most prestigious distilled spirits publications and competitions. To view the complete list, visit https://www.barrellbourbon.com/awards

The award-winning line of BCS releases are now sold in 49 US states, Australia, Canada, South Korea, and the UK. Follow Barrell Craft Spirits on FacebookLinkedIn, and Instagram or visit barrellbourbon.com.

Barrell Craft Spirits®

Louisville-based Barrell Craft Spirits® is the original, pre-eminent independent blender of unique, aged, cask strength whiskey and rum. Recognized for our blending expertise
since 2013, we skillfully design, produce, and launch leading, unique products that surprise and delight whiskey aficionados and novices alike. Our cask-strength small-batch and single-barrel releases have quickly become an influencing force in American whiskey, winning awards from the world’s most prestigious distilled spirits publications and competitions.

Barrell Craft Spirits®, Barrell®, Barrell Bourbon® and Barrell Rye® are registered trademarks owned by Barrell Craft Spirits LLC.

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