LAWRENCEBURG, Ky. (Nov. 10, 2026) — Larrikin Bourbon Company is adding an Australian twist to Kentucky’s bourbon traditions with the launch of its Bloody Good Bourbon Club, a membership program featuring exclusive quarterly whiskey releases, private tastings and special experiences at its Lawrenceburg distillery.
The veteran-owned distillery, founded by Greg and Katie Keeley, is offering free membership, with participants paying only for quarterly bourbon releases expected to cost approximately $120 per bottle. The first members-only release is scheduled for December 2026.
Members will receive access to at least one exclusive, full-size bourbon bottle each quarter, along with virtual tastings and question-and-answer sessions hosted by the Keeleys. Additional benefits include early access to limited releases, opportunities to purchase past bottlings and the chance to vote on an annual Member’s Select bourbon.
The club also encourages members to experience Kentucky’s bourbon culture firsthand, offering a complimentary bourbon flight for two each year, a free barkeep’s pour during distillery visits and invitations to exclusive gatherings. Members will receive priority booking for special experiences and opportunities to purchase tickets to the Kentucky Bourbon Festival and Bourbon on the Banks, subject to availability.
The first 50 members, designated the Founding 50, will receive priority invitations to reserve lockers in Larrikin’s Cigar Lounge, subject to availability and additional fees. The first club bottle will also be personally signed by Greg and Katie Keeley.
Other benefits include a 15% merchandise discount and the flexibility to skip one quarterly release per calendar year. Members may cancel before an upcoming billing date without being charged for that release.
The program reflects a growing emphasis among Kentucky’s independent distilleries on connecting directly with bourbon enthusiasts through exclusive releases and destination experiences, helping build customer loyalty while supporting the commonwealth’s bourbon tourism industry.
Membership is open to adults 21 and older. Registration is available through the Bloody Good Bourbon Club website.
