Blanco, Texas-based Milam & Greene Whiskey has expanded its distribution partnership with Southern Glazer’s Wine & Spirits (SGWS), broadening its reach to customers across the United States. The move almost doubles coverage from seven to 13 markets across the SGWS distribution network. Through the new partnership, SGWS will distribute Milam & Greene Whiskey in Texas, Oklahoma, Florida, South Carolina, Maryland, Washington D.C., Indiana, Illinois, Minnesota, Arizona, Colorado, Washington, and California effective immediately.
Under the visionary leadership of Heather Greene, CEO and whiskey maker, Milam & Greene Whiskey had significant growth in 2023 which far outperformed American whiskey sales. Milam & Greene has grown 300% over the past three years.
“Heather and I were coming up the whiskey ranks around the same time, and she is one of the most dynamic people to enter this world,” says Fred Minnick, spirits expert and author. “Sometimes people get very sensitive about my reviews, and they think our friendship guarantees them a positive review. I haven’t had to test that yet, because Milam & Greene has yet to release a bad one. Last year, my awards competition, ASCOT Awards, named Milam & Greene the Rising Spirits Company of the Year and awarded it many medals. They are without a doubt among the best blenders in the world.”
Greene was also recognized as the 2023 Master Blender of the Year. Her state-of-the-art blending program is producing innovative whiskies such as Triple Cask Straight Bourbon Whiskey, Very Small Batch Bourbon, and The Unabridged Volumes that are in high demand. Led by master distiller, Marlene Holmes, the Milam & Greene Whiskey team’s work to showcase the dramatic effects of climate on the flavors and character of whiskey aging in casks has resulted in overwhelming demand for its limited-edition releases and year-round whiskies. The Wildlife Single Barrel Bourbon Collection, which highlights these effects, continuously sells out online in an average of five minutes for each offering while keeping its consumers excited and engaged.
“Fans seek our whiskey because we are in line with their yearning for companies that care about their people, the environment, product quality, and taste,” says Greene. “We have performed incredibly well with a small sales team with a lot of grit, and without the large budgets of the big brands. Our next step is to catapult the growth of Milam & Greene Whiskey with an enhanced partnership with the world’s preeminent distributor of beverage alcohol, Southern Glazer’s Wine & Spirits. We’re excited to make it possible for our loyal consumers to find our whiskey in more locations across the country.”
“I’ve worked for both large and small spirits companies,” says Matt Evans, Milam & Greene Whiskey president of sales. “Milam & Greene is uniquely positioned for explosive growth. This brand has everything desirable: an incredible team with flawless execution, a story that resonates, and exceptional whiskey. The alignment with Southern Glazer’s Wine & Spirits will allow more consumers to experience our whiskey than ever before.”
