Black Bourbon Society (BBS), is pleased to present the 2nd Annual Open Door Tour, sponsored by Jim Beam Bourbon. Embodying Jim Beam’s inclusive and welcoming nature, the tour will spotlight black-owned bars and restaurants that serve as cultural pillars in their respective communities.
The Open Door Tour is a series of five weekend-long events, for legal-drinking age guests, with the goal of highlighting black-owned bars and restaurants. The tour will kick off in Oakland June 15-18th, followed by stops in the following cities: June 22-25 in Orlando, June 29-July 2 in Charlotte, July 6-9 in Houston and July 13-16 in Los Angeles. Each city will host the following activities:
- BEAM UP THE BAR – A welcome lunch trade event that will include an education session on the full breadth of Jim Beam’s product line.
- BEAM IN THE CITY – A panel discussion featuring local culture makers or entrepreneurs on topics relative to the culture, lifestyle and vibe of each city followed by a social hour and an educational Jim Beam flight & food tasting.
- HIGHBALL HOUR – A lively social event highlighting black bartenders and their unique spin on a Jim Beam Highball and cocktails featuring Jim Beam Black®.
- RHYTHM AND BEAM DAY PARTY – A fun, outdoor cookout-style day party featuring a battle of the DJs, an educational tasting experience and all the feel-good summertime vibes.
Black Bourbon Society is an organization open to everyone who enjoys premium spirits and is interested in gaining a deeper appreciation for America’s Native Spirit. BBS bridges the gap between the spirits industry and African American bourbon enthusiasts through brand-partnered events, social media platforms and exclusive distillery excursions.
“We are thrilled to partner with Jim Beam to celebrate Black-Owned Bars and Restaurants for the second year in a row!” said Samara Davis, Founder of Black Bourbon Society. “Beam’s long-term commitment to diversity and inclusion within the spirits space will not only allow us to activate in at least 20 black-owned venues but support dozens of black-owned businesses and introduce new diverse consumers to America’s Native Spirit. The impact of Open Door 2022 will be immeasurable!”
“We at Jim Beam pride ourselves on being a ‘welcoming spirit’ and opening our doors for any and all bourbon lovers. So of course, we didn’t hesitate to partner with the Black Bourbon Society to host the Open Door Tour for a second year,” said Matt Plumb, Senior Director of Marketing, North American Whiskey at Beam Suntory. “Black-owned bars and restaurants are integral to the Jim Beam brand and our industry as a whole, which is why we look forward to championing those businesses throughout this tour and welcoming more people across the country into our Beam family.”
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