CLERMONT, Ky. and SILVERSTONE, U.K., June 24, 2026 /PRNewswire/ — This Fourth of July, as America marks its 250th anniversary and Formula 1® returns to Silverstone, Jim Beam®, the world’s No. 1 bourbon and proud Official Spirits Partner of the Cadillac Formula 1® Team, will celebrate the holiday on both sides of the Atlantic. It’s a fitting moment for two of the most iconic names in American culture – now united on the world’s fastest stage – to do what they do best: bring people together, on and off the track.
In time for Silverstone, Jim Beam will debut itslatest global anthem spot, “Better View” celebrating the fans who make race day their own.
“Better View’ is a celebration of the fans who turn race day into something bigger than the race itself regardless of where they are viewing the track,” said KK Hall, global vice president of marketing at Jim Beam. “We believe the best moments are shared together, and this campaign is rooted in the friendships, traditions and connections that make race day memorable. From pre-race rituals to post-race celebrations, it’s not about where you’re watching from – it’s about who you’re with.”
The campaign kicks off a series of moments surrounding the team’s first Silverstone race week, the first being a Cadillac Formula 1® Team x Jim Beam Pit Stop BBQ that comes to life on July 1. A Fourth of July-themed BBQ will transform race week into a home away from home, with team members and guests coming together over live music, slow-smoked barbecue and the Southern hospitality synonymous with Jim Beam.
The celebrations will continue by honoring the people that create greatness, from the hands crafting Jim Beam bourbon in Clermont, Kentucky, to the crews building the newest Formula 1® contender. Members of the Cadillac Formula 1® Team will be first to hold the new collectible 2026 Jim Beam White x Cadillac Formula 1® Team Limited Edition Bottle.
As the American team, we’re proud to celebrate the United States’ 250th anniversary at Silverstone – bringing some American tradition to our home away from home,” said Tyler Epp, Global Head of Commercial Strategy, Cadillac F1® Team. “Bringing people together to celebrate the Fourth of July, alongside a partner like Jim Beam, authenticates the foundational values on which the Cadillac F1® Team is being built.”
