LOUISVILLE — Brown-Forman Corp. has named new distributors for 13 markets, a transition that will involve seven new distributor organizations.
The company said the following distributors will, beginning August 1, 2025, represent the Brown-Forman portfolio of brands in the states listed:
- Johnson Brothers: Indiana, Minnesota, Nebraska, North Dakota, South Dakota, and Texas
- Southern Glazer’s Wine & Spirits: Louisiana and New York; Continued alignment in Arkansas, Kansas, Massachusetts, Missouri, and Rhode Island
- Columbia Distributing: Washington
- Keg-1 River City: Kentucky
- Oklahoma Spirits Alliance, a partnership with Capital, LDF, & Fisher 59 Distributors: Oklahoma
- Reyes Beverage Group: Hawaii; California (announced February 2025, effective May 2025)
- Specialty Imports: Alaska
These distributor partners were selected for their proven track records, strong capabilities, and shared commitment to accelerate growth of Brown-Forman’s iconic brands. In addition, as a result of the reshaping of the company’s U.S. distributor relationship landscape, Breakthru Beverage Group (BBG) will become the company’s largest national distributor partner, covering 14 key markets across the U.S. and Canada.
This announcement marks the conclusion of Brown-Forman’s RFP process for the U.S. open states.
“This is Brown-Forman’s first significant change to our U.S. route-to-consumer landscape in more than 60 years,” said Robinson Brown IV, senior vice president and managing director, USA & Canada. “These decisions were taken with great thought and care, and we believe they will bring tremendous opportunities for growth in the years and decades to come. Together, we will share Brown-Forman’s iconic family of brands with consumers across the U.S., fueling accelerated momentum and achieving new levels of success.”
Based in Louisville and operating wiht 5,400 employees in more than 170 countries, Brown-Forman has been building spirits brands for more than 150 years, with a portfolio including the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft.
