WhistlePig Whiskey announces the appointment of Sarah Long as Chief Marketing Officer and Duffey Sida as Chief Sales Officer. The leadership hires fall on the heels of WhistlePig PiggyBack 100 Proof Bourbon Whiskey launch and will support WhistlePig’s continued portfolio and distribution footprint expansion.

Sarah Long brings 20 years of brand management, marketing, sales and innovation experience to WhistlePig. In her role as CMO, she will be responsible for the brand and the integrated marketing strategy, reinforcing WhistlePig’s position in the industry as the Rye revolution leader and advancing the brand’s prominence and its portfolio of exceptional whiskeys within the broader whiskey category.

Prior to WhistlePig, Long served as CMO at Mars Wrigley and Rémy Cointreau, respectively, where she oversaw their respective multi-billion dollar portfolios of iconic global brands in the United States. Over her career, Long has held several leadership positions across marketing, sales and innovation at Diageo North America, Molson Coors Brewing Company and Procter & Gamble. Among her many achievements in growing brands, Long was named Campaign US’ 50 Trailblazing Marketers and Brand Innovators’ Top 100 Women in Brand Marketing, and she is also a Marketing Academy Fellow.

Formerly the head of RARE US at Campari Group, Duffey Sida has been in spirits sales for 20 years with major suppliers like Campari and Constellation. As WhistlePig CSO, Sida will lead WhistlePig’s sales team to further build out and enhance their route to market both in the US and internationally.

In addition to leading RARE, Sida was the architect of Campari’s very successful Control States Division, elected to the NABCA Industry Advisory Board and served as a Project Manager for multiple Distributor Initiatives. Sida’s history of collaborating closely with distributor partners and building best-in-class sales teams were all key factors in the hire.

Long and Sida join WhistlePig during a period of substantial growth and innovation. After launching WhistlePig PiggyBack 100% Rye in 2019 to much acclaim, WhistlePig is doubling down on its category-defining style with the launch of WhistlePig PiggyBack 100 Proof Bourbon Whiskey. The requisite partner to PiggyBack 100% Rye, PiggyBack 100 Proof Bourbon showcases WhistlePig’s bold approach to grain, age and proof. WhistlePig PiggyBack 100 Proof Bourbon is now available in select markets nationwide.

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