Wed. Jul 24th, 2024

Kings County Distillery, New York City’s Oldest, Largest Premier Whiskey Distillery, is releasing a new flagship whiskey in wide-release, a blended bourbon made from house-distilled straight whiskeys.

The resulting whiskey is bright, complex and approachable—a multi-occasion whiskey for neat sipping or mixing.

Kings County’s Blended Bourbon will be its most accessible aged spirit and arrives in a striking new blue label, one which clearly differentiates this spirit from Kings County’s established bourbon, rye, and single malt whiskeys.

By law, blended bourbon must use 51% straight bourbon, but the open-ended definition allows the Kings County’s blending team to use the full breadth of our mature inventory to craft a complex and purposeful flavor profile within the lineup. With this added flexibility, Blended Bourbon can become a volume leader in Kings County’s portfolio, joining an existing line of superlative aged whiskeys.

Kings County’s spirits have been widely accepted and appreciated, but with the supply of aged whiskey growing short across the spectrum of American whiskey, Kings County aims to lead the market with a superior all-purpose two-year-old spirit. With notes of honey, caramel, and rye pepper, this is a flexible whiskey and one that shows what can be achieved through the use of quality organic ingredients, careful distilling, and creative blending. It also presents a spirit suitable for mixing, creating a new audience for the brand.

Kings County Blended Bourbon will be available throughout New York State starting on September 14th, with a national rollout to follow; visit www.kingscountydistillery.com for more information. With the new entry-level aged whiskey will come a reduction in pricing on Kings County’s unaged spirits. “While many distillers are raising prices, we are making our whiskeys more affordable and accessible,” said Spoelman. “We want to be the distiller that meets the moment for our customers and fans.”

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