Lynchburg, TN (December 1, 2025) – This holiday season, Jack Daniel’s Tennessee Whiskey is spreading cheer while supporting the nation’s military community through its annual “Barrel Tree” sale, which helps junior-enlisted service members and their families travel home for the holidays.
Barrels from each of 12 Jack Daniel’s “Barrel Trees” currently on display across the country are now available for $200 each at operationridehome.com. Proceeds benefit the “Operation Ride Home” program in partnership with the Armed Services YMCA (ASYMCA), which has helped over 14,000 individuals travel home and raised more than $4 million since 2011. The program has provided travel support to military families across all 50 states, serving members of the Army, Marine Corps, Navy, Air Force, Space Force and Coast Guard.
“The holidays are a time for connection and gratitude, and we’re proud to support the brave men and women who serve our country,” said Chris Fletcher, Jack Daniel’s Master Distiller. “Each barrel carries a piece of Jack Daniel’s tradition while helping bring our heroes home for the holidays. We invite everyone to join us in turning these barrels into lasting memories for service members and their loved ones.”
Jack Daniel’s first built its iconic 26-foot-tall “Barrel Tree” in 2011 in Lynchburg, TN, using 140 American white oak whiskey barrels to create a symbol of holiday cheer. This year, that tree and 21 others are lighting up cities across the country, including: Buffalo, NY; Charlotte, NC; Inglewood, CA; Lynchburg, TN; Memphis, TN; Nashville, TN; New Brunswick, NJ; Oklahoma City, OK; San Antonio, TX; San Francisco, CA; Tampa, FL and Washington, D.C. Each barrel, once used to mature Jack Daniel’s Tennessee Whiskey, now plays a new role in celebrating the season and supporting service members.
To purchase a barrel and support military families this holiday season, visit operationridehome.com.
