Lynchburg, Tennessee (March 3, 2026) – To kick off the 2026 F1 season, the Jack Daniel Distillery today announced the debut of a new limited edition Jack Daniel’s Tennessee Whiskey in partnership with the McLaren Mastercard Formula 1 team. The 2026 McLaren Mastercard F1 Team X Jack Daniel’s Tennessee Whiskey, bottled at a higher 86 proof (43% abv), features a striking new bottle design inspired by McLaren’s 1000th Grand Prix and the distillery’s 160th anniversary.
“Jack Daniel’s and McLaren both possess a dedication to heritage, innovation and the pursuit of possibility,” said Mark Bacon, SVP, Global Managing Director – Jack Daniel’s. “This year’s limited edition bottle celebrates that shared legacy with a bold design that gives fans a premium way to celebrate the spirit of both brands.”
“This is a milestone year for McLaren as we look ahead to our 1000th Grand Prix in Miami,” said Nick Martin, Co-Chief Commercial Officer, McLaren Racing. “Our long‑standing partnership with Jack Daniel’s is built on shared ambition, and this limited‑edition bottle gives fans a special way to acknowledge this important chapter in our journey.”
The limited edition Tennessee Whiskey features Jack Daniel’s signature grain bill of 80% corn, 8% rye, and 12% malted barley. Distilled in Lynchburg, Tennessee, it is charcoal mellowed drop by drop through 10 feet of sugar maple charcoal before aging in handcrafted new American white oak barrels. Bottled at an elevated 86 proof (43% ABV), higher than the Jack Daniel’s Old No. 7 standard 80 proof, it delivers a fuller, more robust flavor with notes of caramel, vanilla, and toasted oak, finishing smooth and creamy.
The bottle wrap motif was created to match McLaren’s 1000th Formula 1 Grand Prix celebration designs that will feature throughout the 2026 season.
The 2026 McLaren Mastercard F1 Team X Jack Daniel’s Tennessee Whiskey will be available this month in F1 Grand Prix global markets and other select locations in both a 700mL and 1L bottle. Suggested retail price for the 1L bottle is $34.99.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Blackberry, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Visit www.jackdaniels.com for more information.
Tennessee Whiskey, 43% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2026 Jack Daniel’s. All rights reserved.
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 23 Formula 1 world championships, over 200 Formula 1 Grands Prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
McLaren Racing competes across four racing series. The team competes in the FIA Formula 1 World Championship with McLaren Mastercard F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and Christian Lundgaard, and F1 Academy with Driver Development Programme members Ella Lloyd and Ella Stevens. The team also competes in the F1 Sim Racing Championship.
McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.
McLaren Racing – Official Website
