High West has unveiled a new look for Double Rye and a new look and name for American Prairie Bourbon, which has been rebranded as High West Bourbon.
High West claims their whiskeys remain the same, and that the new labels better reflect the contents inside the bottles. As for the American Prairie rebranding? High West claims that “too many folks thought American Prairie was a type of Bourbon and not the name of the product. It was time to end the confusion and call it what it is: High West Bourbon.”
High West Distillery was founded in 2006 by David Perkins and his wife, Jane. David, a former biochemist, was inspired to open his own distillery after seeing the parallels between the fermentation and distilling process and his own work in biochemistry during a trip to a whiskey distillery in Kentucky. In 2004, David and his family relocated to Park City, Utah to begin their new venture, where they began distilling in 2007. They chose Park City because of David’s love of the Old West and Utah’s little-known whiskey history.
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