Beam Suntory, has named Dave Turo as U.S. Chief Commercial Officer. Turo will be responsible for managing the P&L for Beam Suntory’s U.S. commercial business, including managing distributor and customer relationships and delivering sustainable, profitable growth within the U.S. – the company’s largest market globally. Turo will continue the company’s sharp focus on premiumization, which has been key to Beam Suntory’s recent performance in the U.S. market.
Turo brings more than 25 years of commercial and marketing experience to this role. He has held positions of increasing responsibility since joining Beam Suntory in 2006, first joining as Marketing Director for the West Coast Division. Since that time, Turo has held additional roles in marketing and commercial, including time as Divisional VP in Mexico, and most recently serving as Regional General Manager, East Geographic Business Unit, which represents the largest region in the U.S. Prior to joining Beam Suntory, he held marketing and business development roles across Allied Domecq and The Coca-Cola Company.
Turo succeeds Carlo Coppola, who has been named Managing Director, James B. Beam Distilling Co. Brand House. Turo’s appointment is effective July 1, and he will report to Hughes. O’Kon will report to Turo upon his promotion.
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