LORETTO, Ky., February 10, 2026 — Ahead of Women’s History Month, Maker’s Mark today announced a collaboration with acclaimed artist Ashley Longshore to design a limited-edition label celebrating spirited women and benefitting the leading nonprofit Vital Voices. Beginning today through the end of March, bourbon enthusiasts can visit makersmarkpersonalize.com to personalize a complimentary Maker’s Mark label with the name of an inspirational woman in their lives.
Maker’s Mark will donate $1 for every personalized label ordered, up to $50,000, to support the organization’s mission of uplifting female leaders. “When I make art, I go big, I go joyful and I go full color. Collaborating with Maker’s Mark to celebrate spirited women like the brand’s co-founder Margie Samuels felt like pouring that same energy onto the bottle’s label,” said Ashley Longshore. “This design celebrates women who burst into the world with color and courage — fearless women who think big and command attention wherever they go.”
Ashley Longshore is a Southern-born, self-taught painter, sculptor and entrepreneur celebrated for changing the game—challenging the traditional art gallery business model by building her own pop art empire. Known for her vibrant maximalism and irreverent sense of humor, Longshore designed a label befitting of Margie Samuels and inspired the brand’s Kentucky homeplace. Bursting with bee-pollinating blooms found across Star Hill Farm, nature is at the heart of the label’s design with nods to the jewels—diamonds, pearls and gems—that have adorned Southern women for generations.
“From the very beginning, my grandmother Margie Samuels set a perfectly unreasonable standard that endures today—every bottle still hand-dipped in red wax, every barrel rotated by hand, and every decision guided by the brand’s higher purpose,” said Rob Samuels, managing director for Maker’s Mark and eighth generation whisky maker. “Ashley Longshore shares that same pioneering and uncompromising spirit. We’re thrilled to bring her art to life on a Maker’s Mark bottle while supporting the meaningful causes championed by Vital Voices.”
While Maker’s Mark co-founder Bill Samuels, Sr. focused on crafting the highest-quality bourbon, his wife Margie shaped the brand; the bottle’s shape, the label, the signature red wax topper and even the name are all her legacy. One of the first women inducted into the Kentucky Bourbon Hall of Fame, Margie also championed the distillery’s aesthetic and visitor experience, laying the groundwork for today’s Bourbon Trail. Women continue to lead across Maker’s Mark, from product development and farm operations, to brand marketing and sustainability.
Throughout the year, consumers can create a custom Maker’s Mark gift for anyone with the brand’s personalized label program. Labels are currently available for 750mL bottles, which must be purchased separately and recipients must be 21+. For additional information about Maker’s Mark, please visit www.MakersMark.com.
