Advanced Spirits is pleased to announce the closing of a multi-year finance deal with Sweetens Cove Spirits Company. In this agreement, Advanced Spirits will fund bourbon production and procurement for Sweetens Cove to ensure the long-term growth and stability of their premium product pipeline.

Sweetens Cove Spirits Company was founded in 2019 by a group of Founders/Owners, including Peyton Manning, Andy Roddick, Mark Rivers, and others. Shortly after, the group partnered with pioneering whiskey industry figure Marianne Eaves as Master Blender. Their Sweetens Cove Tennessee Bourbon was called the #1 Celebrity Spirit in the World by Esquire Magazine. In 2022, they released a new, all-access expression called Sweetens Cove Kennessee, a marriage of Kentucky and Tennessee bourbons that is then finished with toasted sugar maple wood.

Sweetens Cove bourbons can be purchased in multiple states across the U.S., including Tennessee, Kentucky, Indiana, Colorado, Texas, Georgia, South Carolina, Louisiana, Arkansas, Oklahoma, Nevada, and Illinois. In certain markets, subject to legal restrictions, the product can be purchased online via

About Sweetens Cove Spirits Company
Sweetens Cove is an artisan purveyor of fine bourbons based in Tennessee and named for the renowned Sweetens Cove Golf Club in South Pittsburg, located between Nashville and Chattanooga. Operating since 2020 with annual bourbon releases, Sweetens Cove is now one of the fastest-growing prestige brands in the spirits world.

The Sweetens Cove Golf Club started it all, called the “Little Course That Could” by the New York Times for its world-class architecture and heart-warming backstory. Sweetens has ranked as one of the Top 50 golf experiences in the U.S., according to the GolfWeek Modern 100 List, which has also rated it as the best 9-hole course in America. It has been described as “Field of Dreams Meets Tin Cup” for its cult-like following, summer camp-like vibe and breathtaking design and environment. The course has also been known for its long-standing ritual of first-time players taking a celebratory shot of whiskey on the first tee, prior to beginning their rounds.

In 2019, a group of friends, including Peyton Manning, Eli Manning, Andy Roddick, Jim Nantz, Mark Rivers and others, acquired the public Golf Club and launched the Spirits Company, with a vision of preserving and protecting the legacy and accessibility of the course and building a craftsmanship-centered spirits portfolio.

Click here to sign up for The Bourbon Flight Newsletter.
Click here to join The Flight Club.
Owner/President at The Bourbon Flight, LLC | + posts